# Vandalizing Auto Ads The Nissan GT-R Porsche Killer Ad Targets German Drivers By Michael Hines | Published 2011-02-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-gt-r-porsche-killer References: [tinyurl](http://tinyurl.com/4b8zjua) & [gtrnissan](http://www.gtrnissan.com/en/web_GTR/homepage/index.html) Porsche drivers in Germany were the target of the recent [Nissan](https://www.trendhunter.com/trends/r32ev-concept-model) GT-R Porsche Killer ad. Two blonde bombshells cruised the streets of Germany, sticking a decal of the rear-end of a GT-R on the windshields of Porsches. The Nissan GT-R Porsche Killer ad is ingenious. I can't imagine how German drivers felt seeing a massive decal decorating their front window. Despite the risk, Nissan's [guerrilla ad campaign](https://www.trendhunter.com/trends/mwcurated) has apparently paid off. Nissan reported a 23% increase in test drive requests over the next two weeks after this campaign aired. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 24% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Guerrilla Marketing:** Opportunity for businesses to create unconventional and memorable advertising campaigns that capture the attention of consumers. - **Brand Ambassadors:** Brands can leverage influencers or individuals to promote their products or create buzz through creative and engaging tactics. - **Provocative Advertising:** Using controversial or shocking content in advertisements to generate attention and spur conversations around the brand. ### Where This Applies - **Automotive:** Opportunity to explore unique and attention-grabbing marketing strategies to differentiate brands in a highly competitive industry. - **Advertising:** Brands can explore innovative and disruptive methods of capturing audience attention and increasing brand awareness. - **Digital Marketing:** Digital platforms provide opportunities for brands to create viral and impactful campaigns that resonate with the target audience. ## Related on Trend Hunter - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md) - [Playful Art Character Cars](https://www.trendhunter.com/trends/porsche-labubu-project.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Conceptual Electric Sportscars](https://www.trendhunter.com/trends/r32ev-concept-model.md) - [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md) - [Automotive Brand Racing Perfumes](https://www.trendhunter.com/trends/nissan-smell-my-dust.md)