# Catalyst Car Campaigns Nissan Auto Insurance Ads Show Destructive Reactions Between Two Things By Meghan Young | Published 2011-07-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-auto-insurance References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/07/nissan-auto-insurance-bubbles-popcorn-saw-dust/) & [lewlaratbwa.br](http://www.lewlaratbwa.com.br) I have to say that the [Nissan](https://www.trendhunter.com/trends/kicks-key) Auto Insurance ad campaign is not only clever, but also quite original. Instead of focusing on typical car accident scenes of some sort, these [print ads](https://www.trendhunter.com/trends/he-got-money) illustrate the potential for disaster using a more abstract tactic. It pairs two things that react pretty destructively towards each other -- such as wood and termites or popcorn and fire -- and shapes them into an accident-prone setting, such as a car and a lamppost or a car and a tree. Conceived by Sao Paolo-based ad agency Lew´LaraTBWA, the Nissan Auto Insurance ad campaign really drives home the message in a manner that makes you think. Considering that many of us have become desensitized to images of car accidents, the Nissan Auto Insurance ad campaign puts things into a new perspective. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 48% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Abstract Destructive Pairings:** Using abstract pairings that react destructively towards each other to convey messages in advertising campaigns. - **Alternative Visual Perspectives:** Shifting away from typical car accident scenes and introducing new visual perspectives in advertising campaigns. - **Creative Message Reinforcement:** Finding new and creative ways to reinforce messages and make them more impactful in advertising campaigns. ### Where This Applies - **Insurance:** Opportunities to disrupt traditional insurance advertising practices and develop more engaging and thought-provoking campaigns. - **Automotive:** Exploring innovative approaches to automotive advertising, moving beyond conventional accident imagery to captivate audiences. - **Advertising and Marketing:** Using unconventional and creative visual storytelling techniques to create memorable and effective advertising campaigns. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)