# DNA-Determined Car Colors The Nissan Altima Bio-Color is an "Exclusive Genetic Color" Based on DNA By Laura McQuarrie | Published 2019-07-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-altima-bio-color References: [adsoftheworld](https://www.adsoftheworld.com/media/integrated/nissan_nissan_altima_biocolor) & [Nissan-me](http://Nissan-me.com/Altimabiocolor) Thanks to innovation from Nissan, it's now possible to select the color for a new car using DNA, which results in the creation of a personal Nissan Altima Bio-Color. Within one's DNA, there's a ton of encoded information that is unique to an individual. As there are thousands of genes in the human genetic code, Nissan opted to select and analyze a group of genes related to vision and color recognition. From two main genetic markers for color vision and night vision, Nissan puts together a Gene Color Map, which details all the colors available for the Nissan Altima, which it calls the "most exclusive color range ever used for a new car." To determine their unique Nissan Altima Bio-Color, consumers are able to visit a participating Nissan Showroom and take a free DNA test. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Dna-determined Car Colors:** Opportunity for car manufacturers to use DNA analysis to create personalized car colors based on individual genetic traits. - **Gene Color Mapping:** Potential to develop gene color maps to determine exclusive color ranges for various products, not limited to cars. - **Personalized Product Selection:** Advancement in personalized product selection based on individual genetic information, expanding beyond car colors. ### Who This Affects Most - **Automotive:** Opportunity for automobile manufacturers to offer personalized car colors based on customer DNA analysis. - **Genomics:** Potential for genomics companies to collaborate with various industries to develop DNA-based product customization. - **Consumer Goods:** Advancement in personalized product selection based on DNA analysis, creating opportunities for customizing consumer goods beyond cars. ## Related on Trend Hunter - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md) - [Cooling Vehicle Paint Technology](https://www.trendhunter.com/trends/paint-technology.md) - [Color-Showcasing Model Cars](https://www.trendhunter.com/trends/paint-chip.md) - [Generative Art-Wrapped Cars](https://www.trendhunter.com/trends/kaoru-tanaka.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Sculpted Digital Conceptual Vehicles](https://www.trendhunter.com/trends/hyper-adventure.md) - [Automotive Brand Racing Perfumes](https://www.trendhunter.com/trends/nissan-smell-my-dust.md) - [Japanese-Inspired Car Interiors](https://www.trendhunter.com/trends/twotone-x7.md) - [Persona-Specific EVs](https://www.trendhunter.com/trends/nissan-futures.md)