# Electric Car Campaigns The Nissan #6xcheaper Marketing Venture is Eco-Friendly By Jordy E | Published 2012-07-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-6xcheaper References: [designtaxi](http://designtaxi.com/news/353030/Nissan-Offers-Free-Taxi-Rides-For-Tweets/) & [nissanusa](http://www.nissanusa.com) The [Nissan](https://www.trendhunter.com/trends/nissan-ev) #6XCHEAPER campaign pledges to provide free taxi rides in exchange for tweets. The venture aims to draw attention to the Japanese company’s electrically-powered LEAF vehicles, and to the electric car movement in general. Citizens of London and Amsterdam who pair the hashtag #6XCHEAPER with a destination of their choosing may now receive complimentary transportation. The hashtag is driven by the inexpensive nature of Nissan’s [electric cars](https://www.trendhunter.com/trends/electric-vehicle-adoption). As they are approximately 6 times cheaper to fuel than a petrol-based automobile, buyers can benefit financially from the design while making an environmental investment. The #6XCHEAPER project speaks to a broader shift towards electric products. And while many manufacturers are jumping on this green train, few have been able to imitate Nissan’s [eco-friendly social media blasts](https://www.trendhunter.com/trends/the-rise-of-electric). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### What's Driving This Trend - **Eco-friendly Marketing:** The success of Nissan's #6XCHEAPER campaign shows the potential for other companies to use environmentally-friendly advertising to appeal to conscious consumers. - **Electric Car Movement:** Nissan's #6XCHEAPER campaign taps into the growing popularity of electric cars and paves the way for other companies to promote their own electric vehicles. - **Social Media Advertising:** Nissan's #6XCHEAPER campaign successfully utilizes social media as a platform for eco-friendly advertising, encouraging other companies to do the same. ### Who This Affects Most - **Automobile:** The #6XCHEAPER campaign is a disruptive innovation in the automobile industry, providing an eco-friendly and cost-effective alternative to petrol-based vehicles. - **Advertising:** Nissan's #6XCHEAPER campaign sets a new standard for creative and effective advertising, inspiring other businesses to think outside the box with their marketing strategies. - **Social Media:** Nissan's #6XCHEAPER campaign demonstrates the power of social media as a tool for successful marketing and brand awareness, potentially opening up new opportunities for companies to leverage this platform for their own campaigns. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Electric Vehicle Production Initiatives](https://www.trendhunter.com/trends/nissan-ev.md) - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [Belize-Based Sustainable Transportation](https://www.trendhunter.com/trends/eride-taxi.md) - [Affordable Two-Seater Electric Vehicles](https://www.trendhunter.com/trends/ark-zero.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Sleek Futuristic Electric Vehicles](https://www.trendhunter.com/trends/maxout.md) - [Collaborative EV Batteries](https://www.trendhunter.com/trends/solid-state-battery.md)