# Farm Animal Street Races The Nissan 370 Z 'Chicken Race' Video is Ridiculously Brilliant By Michael Hines | Published 2011-04-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-370-z-chicken-race References: [autoblog](http://www.autoblog.com/2011/04/22/video-nissan-370z-plays-chicken/) & [nissan-370z](http://www.nissan-370z.com/index.html) If you're sick of pretentious car commercials attempting to win you over with elegant music and grammatically correct slogans then you need to watch the [Nissan](https://www.trendhunter.com/trends/nissan-z) 370 Z 'Chicken Race' ad. The folks over at Nissan have created an add showcasing the potential thrills and excitement that could be had when you pit a Mexican racing chicken against a Nissan 370 Z. The Nissan 370 Z 'Chicken Race' video is comparable to other [sports car commercials](https://www.trendhunter.com/trends/he-got-money), featuring the 370 Z performing [tight turns and accelerating](https://www.trendhunter.com/trends/heart-of-joy) like a champ. What makes it different, however, is its lighthearted nature. Despite the serious lighting and music, you are never allowed to forget that you are watching a chicken race a sports car. Utterly ridiculous and brilliant. Check it out here. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Humorous Car Commercials:** There is an opportunity for car companies to create humorous and entertaining commercials to stand out in a cluttered market. - **Animal-based Marketing:** Using animals in marketing campaigns can be a disruptive and attention-grabbing tactic for companies looking to differentiate themselves. - **Non-traditional Marketing Channels:** Exploring non-traditional channels like humorous videos can be disruptive for brands looking to capture the attention of younger, tech-savvy audiences. ### Where This Applies - **Automotive:** Companies in the automotive industry can explore non-traditional marketing channels like humorous videos to generate buzz and excitement around their products. - **Technology:** Tech companies can use animal-based marketing or humor to differentiate themselves from competitors and capture the attention of audiences. - **Food and Beverage:** The use of animals in marketing campaigns could be a disruptive tactic for companies in the food and beverage industry looking to create a memorable brand image. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Automaker Video Game Collaborations](https://www.trendhunter.com/trends/nissan-x-rocket-league.md) - [Automotive Hot Sauces](https://www.trendhunter.com/trends/brz-hot-sauce.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md)