# Stat-Tracking Gearhead Timekeepers The Nismo Watch Lets You Track Lap Times and Heart Rate Data By Michael Hines | Published 2013-09-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nismo-watch References: [dvice](http://www.dvice.com/2013-9-9/nissan-reveals-futuristic-race-car-connected-nismo-smartwatch) & [multivu](http://www.multivu.com/mnr/62417-nissan-nismo-smartwatch-concept) [Nissan](https://www.trendhunter.com/trends/2024-nissan-z-nismo) is jumping into the smartwatch fray with the [Nismo](https://www.trendhunter.com/trends/nissan-nismo) Watch. The watch is set to make its official debut at the 2013 Frankfurt Motor Show, but it was revealed to the world a day early (the show begins September 10). Nismo is Nissan’s performance division, and the watch is meant to help track performance on the track. The Nismo Watch can do a lot. For starters, it can give you information on your average speed and fuel usage. It can also provide you performance data and send you tailored messages from Nissan. Since it’s smart, the Nismo Watch will monitor biometric data, which should be useful when you’re trying to remember which turn scared you the most. The Nismo Watch will also be able to post updates on your performance to social media and connects to your phone using Bluetooth. Its battery will last for just over seven days and it is rechargeable via USB. Although it sounds like nothing more than a concept, the Nismo Watch is actually going into production, a fact which should make gearheads happy. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 5% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Smartwatch Performance Tracking:** Opportunities for tech companies to create more smartwatches designed for tracking biometric data and other performance metrics. - **Social Media Integration for Performance Tracking:** Opportunities for companies to integrate social media platforms with performance tracking technology for sports and outdoor activities. - **Data-driven Personalized Coaching:** Opportunities for fitness and coaching companies to use data from smartwatches to offer personalized coaching and training programs. ### Industries Being Reshaped - **Fitness Technology:** The trend of smartwatches with biometric tracking technology is pushing the fitness technology industry forward. - **Sports Analytics:** Companies involved in sports analytics can use biometric data from smartwatches to track athletes' performance and improve their training. - **Automotive Accessories:** The Nismo Watch has opened up the possibility for other automotive companies to develop similar performance tracking watches and accessories for their customers. ## Related on Trend Hunter - [Racing Partnership Watches](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-x-datsun-240z-collection.md) - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Classic Car-Inspired Timepieces](https://www.trendhunter.com/trends/speedometer.md) - [70s-Style Motorsports Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimers.md) - [Track-Ready Race Vehicles](https://www.trendhunter.com/trends/2024-nissan-z-nismo.md) - [Collaboration Automotive Smartwatches](https://www.trendhunter.com/trends/porsche-x-garmin-epix-pro.md) - [Nap-Detecting Smartwatches](https://www.trendhunter.com/trends/fitness-smartwatches.md) - [Racing-Inspired Chronographic Watches](https://www.trendhunter.com/trends/top-time-collection.md)