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# Chained Sneakers
'Nise' Badass Denim Footwear by Upper Echelon Shoes

By Rose Nazarali | Published 2009-06-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nise-sneakers
References: [highsnobette](http://www.highsnobette.com/news/2009/06/16/upper-echelon-shoes-nise-denim-sneakers/) & [uesues](http://www.uesues.com/intro.html)

Upper Echelon Shoes has launched a new women's sneaker that calls upon your inner badass. Nise is a sneaker that comes in both [denim and leather](https://www.trendhunter.com/trends/tonal-black-denim) that is wrapped in chains to give your sneakers that extra pop.

Upper Echelon's Nise sneakers come in both brighter tones and subtle looks for those who want that [harder look](https://www.trendhunter.com/trends/nike-c1ty-surplus) without bringing too much attention to their feet.

**Implications** - The desire to be edgy is common for many people within a society that is predominantly based on conformity. Products that introduce some degree of hard and rugged aesthetics, like these [chained sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight), will continue to be popular amongst consumers who are looking to differentiate themselves from the mass.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 65% | Activity: 64% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Edgy Aesthetics:** Products that introduce hard and rugged aesthetics, like chained sneakers, will continue to be popular amongst consumers who want to differentiate themselves.
- **Individualistic Fashion:** Consumers seeking to stand out from the crowd will gravitate towards unique and attention-grabbing fashion accessories, such as the Nise sneakers with chains.
- **Nonconformist Footwear:** Footwear designs that deviate from traditional styles and incorporate bold elements, like wrapped chains, appeal to individuals looking to express their nonconformity.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can tap into the demand for edgy aesthetics by offering products like chained sneakers, catering to consumers seeking nonconformist fashion choices.
- **Footwear Manufacturing:** Footwear manufacturers can explore innovative designs, such as incorporating chain elements, to meet the demand for unique and individualistic footwear styles.
- **Streetwear Fashion:** The streetwear fashion industry can embrace the popularity of edgy aesthetics by incorporating elements like wrapped chains into their product offerings, attracting fashion-forward consumers.

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