# Stay-at-Home Grocer Deals Nisa 'The Big Deal' Features Pizza and Beer for a Night in By Michael Hemsworth | Published 2022-08-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nisa-the-big-deal References: [talkingretail](https://www.talkingretail.com/news/industry-news/staying-in-in-latest-nisa-deal-caters-for-evenings-at-home-12-08-2022/) & [nisalocally](https://www.nisalocally.co.uk)  Most consumers have re-embraced their social habits in a post-lockdown world but are feeling the pinch of inflation, so the [Nisa 'The Big Deal](https://www.trendhunter.com/trends/nisa-big-deal)' is being launched in the UK as a way to support those planning a [big night in](https://www.trendhunter.com/trends/big-dinner-box). The promotion is arriving at participating locations and includes two pizzas with a four-pack of beer for £5. Shoppers can choose either the Co-op Stonebaked Margherita or Co-op Stonebaked Pepperoni Pizza along with their choice of Budweiser, Bud Light or Budweiser 0%. Head of Marketing Laura Gomersal spoke on the Nisa 'The Big Deal' saying, "Big night in and other at-home occasions continue to grow in popularity, as highlighted by the record-breaking viewing figures from the recent Euro Women’s final, with shoppers cutting back on out-of-home spending due to economic uncertainty." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 7% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **At-home Entertainment:** Develop a promotion for at-home entertainment products/services to cater to the growing popularity of big nights in. - **Affordable Bundles:** Offer bundled deals for affordable prices to help consumers save money during inflation and economic uncertainty. - **Convenient Shopping:** Provide convenient shopping experiences to support consumers who are cutting back on out-of-home spending. ### Where This Applies - **Grocery Stores:** Partner with beverage companies and pizza brands to offer bundled deals for affordable prices that cater to the stay-at-home market. - **Entertainment Industry:** Invest in at-home entertainment products and services that provide a fun and affordable alternative to costly out-of-home experiences. - **Retail Industry:** Create convenient shopping experiences, such as online ordering and curbside pickup, to cater to consumers who are limiting their out-of-home spending. ## Related on Trend Hunter - [Summertime Grocer Meal Deals](https://www.trendhunter.com/trends/nisa-big-deal.md) - [Long Weekend Retailer Deals](https://www.trendhunter.com/trends/weekend-barbecue-deal.md) - [Autumnal Grocery Retailer Deals](https://www.trendhunter.com/trends/autumn-deal.md) - [Summertime Entertaining Food Promotions](https://www.trendhunter.com/trends/summer-promotion.md) - [Traditional Midweek Meal Deals](https://www.trendhunter.com/trends/bangers-and-mash-deal.md) - [Frozen Food Retailer Promotions](https://www.trendhunter.com/trends/nisa-5-freezer-deal.md) - [Low-Cost Italian Meal Deals](https://www.trendhunter.com/trends/italian-family-meal-deal.md) - [Spring-Themed Retailer Promotions](https://www.trendhunter.com/trends/nisa-spring-deals.md) - [Home Relaxation Beer Promotions](https://www.trendhunter.com/trends/abbot-ale-promotion.md)