# Disastrous Bad Habit Ads The Nisa Hospital Cardiology Campaign Focuses on Unhealthy Lifestyles By Meghan Young | Published 2014-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nisa-hospital-cardiology References: [adeevee](http://www.adeevee.com/2014/06/nisa-hospitals-bad-heath-habits-awareness-campaign-bomb-airplane-wave-print/) & [mccann](http://mccann.com) Many people remain unaware of the disastrous effects being sedentary, smoking cigarettes and [eating fast food](https://www.trendhunter.com/trends/double-char) can have on their lives; the [Nisa Hospital Cardiology](https://www.trendhunter.com/trends/maxi-babybel-ad) ad campaign hopes to bring awareness to it by comparing such bad habits to natural disasters and even manmade ones. Armchairs form a mushroom explosion while cigarettes takes the shape of a crashing airplane and [hamburgers become a big tidal wave](https://www.trendhunter.com/trends/burger-kings-new-campaign). The Nisa Hospital Cardiology ad campaign was conceived and executed by Mccann Erickson, an ad agency based in Madrid, Spain. It was art directed by Rafael Quilez with creative direction by Jon Lavín, Raquel Martínez and Mónica Moro. The devastatingly surreal images were created by Illusiorium. Impactful in an imaginative way, it forces people to acknowledge how their lifestyle can have catastrophic affects on their health. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Awareness Ad Campaigns:** There is an opportunity to create more impactful awareness ads that use surreal imagery to connect with people emotionally. - **Comparative Advertising:** Comparing bad habits to natural disasters can be an effective way to raise awareness of their negative effects. - **Health Education:** There is room for innovation in the delivery of health education messages to make them more engaging and memorable. ### Where This Applies - **Advertising:** Ad agencies can develop more creative campaigns that utilize surreal imagery to generate awareness of health risk factors. - **Healthcare:** Hospitals and healthcare providers can use similar imagery to raise awareness of the importance of preventive measures like regular check-ups to avoid more serious health issues. - **Food and Beverage:** Fast food companies can work to develop healthier menu options and promote healthy eating habits to reduce negative public perception and health risks associated with their products. ## Related on Trend Hunter - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)