# Frozen Food Retailer Promotions The Nisa £5 Freezer Deal Has Six Family-Friendly Products By Michael Hemsworth | Published 2022-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nisa-5-freezer-deal References: [talkingretail](https://www.talkingretail.com/products-news/frozen/nisas-new-freezer-deal-offers-savings-on-family-favourites-28-07-2022/) & [nisalocally](https://www.nisalocally.co.uk)  The ever-increasing cost of living is seeing many consumers seek out value more than ever, which is being responded to by retailers with promotions like the [Nisa](https://www.trendhunter.com/trends/nisa-freezer-deal) £5 freezer deal. The deal from the UK retailer consists of five family-friendly frozen food products from [Walls and Birds Eye](https://www.trendhunter.com/trends/twister-frrreeze) for shoppers to pick up. The deal offers an impressive £7.75 savings off the original price and will make it easier for shoppers to prepare a complete meal from the comfort of home. The Nisa £5 freezer deal was explained further by Wholesale Category Controller for [Frozen](https://www.trendhunter.com/trends/frozen-pizza-publicist) Ian Redhead who said, "The £5 freezer deal is one of Nisa’s best selling promotions thanks to its fantastic value, long shelf life, and the variety of products included each period." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 3% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Value-driven Promotions:** Retailers are responding to the increasing cost of living with value-oriented promotional deals like the Nisa £5 freezer deal to attract more budget-conscious consumers. - **Frozen Food Sales:** Frozen foods are a growing trend as consumers look for easy and convenient meal options, offering opportunities for retailers to expand their frozen food offerings. - **Family-friendly Products:** Retailers are offering promotions on family-friendly products like those included in the Nisa £5 freezer deal to appeal to consumers seeking affordable meal options for the entire family. ### Who This Affects Most - **Retail:** Retailers can seize disruptive innovation opportunities by offering value-driven promotions on high-demand frozen foods to attract more budget-conscious customers. - **Frozen Food:** Frozen food brands can leverage the growing demand for frozen foods and collaborate with retailers to offer promotions on family-friendly products for a wider reach. - **Food Distribution:** Food distribution companies can benefit from the growing trend of frozen food promotions by partnering with retailers to supply a diverse range of high-quality frozen products. ## Related on Trend Hunter - [Shopper Fatigue-Combating Deals](https://www.trendhunter.com/trends/nisa-freezer-deal.md) - [Frozen Food Stock-Up Promotions](https://www.trendhunter.com/trends/asda-mix-match-4-for-498-deal.md) - [Spring-Themed Retailer Promotions](https://www.trendhunter.com/trends/nisa-spring-deals.md) - [Summertime Grocer Meal Deals](https://www.trendhunter.com/trends/nisa-big-deal.md) - [Summertime Entertaining Food Promotions](https://www.trendhunter.com/trends/summer-promotion.md) - [Low-Cost Italian Meal Deals](https://www.trendhunter.com/trends/italian-family-meal-deal.md) - [Traditional Midweek Meal Deals](https://www.trendhunter.com/trends/bangers-and-mash-deal.md) - [Autumnal Grocery Retailer Deals](https://www.trendhunter.com/trends/autumn-deal.md) - [Low-Cost Grocer Meal Kits](https://www.trendhunter.com/trends/feed-the-family-for-a-fiver-campaign.md)