# Bear Attack Advertorials The Nirrimi Hakanson Diesel 'Be Stupid' Fall/Winter Campaign is Surreal By Zoe Badley | Published 2010-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nirrimi-hakanson-diesel-be-stupid References: [weliveyoung.blogspot](http://weliveyoung.blogspot.com/2010/08/diesel-be-stupid-day-one.html) & [diesel](http://www.diesel.com/) The [Diesel 'Be Stupid' ad campaign](https://www.trendhunter.com/trends/melissa-x-diesel) has been an absolute hit, and photographer Nirrimi Hakanson always produces gold with whatever she shoots. So, naturally it's no surprise that the Nirrimi Hakanson Diesel 'Be Stupid' Fall/Winter campaign is perfection. This collaboration features several different settings, which include [fun in the park](https://www.trendhunter.com/trends/engineered-for-whatever), tree climbing, a romp session with a mannequin and cross-dressing in the bathroom. Be sure to check out the gallery for more golden moments from the Nirrimi Hakanson Diesel 'Be Stupid' campaign. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Surreal Ad Campaigns:** Opportunity for brands to create unconventional and imaginative ad campaigns that capture attention and stand out from the competition. - **Collaborative Photography:** Potential for photographers and brands to collaborate and create visually stunning campaigns that resonate with the target audience. - **Unconventional Marketing Strategies:** Space for brands to think outside the box and implement unique marketing strategies that generate buzz and engage consumers in unexpected ways. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore surreal advertising concepts to create memorable campaigns that resonate with consumers and increase brand awareness. - **Photography:** Photography industry professionals can seek innovative collaborations with brands to produce visually captivating campaigns that showcase their creative skills. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to assist brands in developing unconventional and attention-grabbing strategies that break through the clutter and generate impact. ## Related on Trend Hunter - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)