# Drinkable Holiday Cards Nipyata Has Debuted a Drinkable Valentine's Day Card for a Limited Time By Colin Smith | Published 2022-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nipyata-valentines-day References: [nipyata](https://nipyata.com/)  The Nipyata [Valentine's Day](https://www.trendhunter.com/trends/glitter-n-gold-valentines-day-set) card is the newest holiday card from the brand most famous for its drinkable occasion cards. This holiday card opens to reveal two specialty drinks, one of which is a 'Betty Buzz Tonic Water' and the other is an '[Aviation Gin](https://www.trendhunter.com/trends/aviation-gin-commercial).' These cards offer an amazing way to show your loved ones how thoughtful you are while also giving them the gift of a quality drink. The Nipyata Valentine's Day cards are available only for a limited time on the brand's website for $29.99 USD. The bottle of Aviation Gin is 50 mL while the bottle of Betty Buzz Tonic Water is 9 oz. The card itself features a section for a personalized message, and the online retailer features a delivery date guarantee to ensure that loved ones receive their drinkable holiday card gift in time for the holidays. Image Credit: Nipyata ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 42% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Drinkable Holiday Cards:** The trend of drinkable cards presents an opportunity for companies to create unique and memorable gifting experiences. - **Personalized Gift Cards:** The popularity of personalized gift cards shows that consumers are willing to spend more for a special touch, creating an opening for businesses to offer customized versions of existing products. - **Alcohol Subscription Boxes:** Subscription boxes that offer unique and high-quality alcohol products can capitalize on the trend of consumers seeking one-of-a-kind experiences. ### Industries Being Reshaped - **Greeting Card Industry:** Incorporating unique and innovative features into cards presents a disruptive innovation opportunity for companies looking to stand out in the traditional greeting card industry. - **Luxury Spirits Industry:** The trend of drinkable holiday cards shows that consumers are interested in high-quality and unique alcohol products, creating an opportunity for luxury spirits companies to offer limited edition holiday-themed products. - **Subscription Box Industry:** The trend of consumers seeking unique and personalized experiences presents an opportunity for subscription box companies to offer customized options in various industries, such as food and drink, beauty, and even apparel. ## Related on Trend Hunter - [Customized Valentine's Cards](https://www.trendhunter.com/trends/angels-envy.md) - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Romantic Drinking Accessories](https://www.trendhunter.com/trends/gintimates.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Anti-Valentine’s Day Packs](https://www.trendhunter.com/trends/antivalentines-day-pack.md) - [DIY Love-Inspired Cocktail Kits](https://www.trendhunter.com/trends/love-potion-cocktail-kit.md) - [Seasonally Themed Wine Boxes](https://www.trendhunter.com/trends/seasonallythemed-wine-box.md)