# Water-Holding Paper Containers Nippon Paper Group Designed a New Paper Container to Hold Liquids By Grace Mahas | Published 2019-08-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nippon-paper-group References: [springwise](https://www.springwise.com/innovative-ideas/sustainability-beauty-packaging/?Sceefffffe) & [nipponpapergroup](https://www.nipponpapergroup.com/english/) Nippon Paper Group, a Japanese paper manufacturing company, recently created a new type of paper container called SPOPS that is able to store liquids without disintegrating. The paper container mimics the shape of a traditional milk carton and can be used to hold many products including shampoo, soap, and household detergents. SPOPS was created to replace [conventional refill-styled pouch containers](https://www.trendhunter.com/trends/zero-1) that are often used in handsoaps. In addition, the [paper containers](https://www.trendhunter.com/trends/elopak-paperboard) offer an ultra-compact, storage-friendly design. Nippon Paper Group is aiming to have the containers commercially available by 2022 and has also launched a line of biodegradable, [paper straws](https://www.trendhunter.com/trends/paper-bottle-margarita). As consumers seek more eco-friendly products, ensuring that the packaging of these products is also eco-friendly will allow businesses to gain more of the eco-conscious consumer market. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** The trend of eco-friendly packaging presents opportunities for businesses to create innovative and sustainable solutions like Nippon Paper Group's water-holding paper containers. - **Refillable Packaging:** The trend of refillable packaging creates opportunities for businesses to develop products that reduce waste and offer convenient and eco-friendly ways to store liquids. - **Biodegradable Products:** The trend of biodegradable products opens up possibilities for businesses to create innovative and environmentally friendly alternatives to traditional packaging materials. ### Where This Applies - **Packaging:** The packaging industry can explore disruptive innovation opportunities by developing eco-friendly and refillable packaging solutions. - **Household Products:** The household products industry can capitalize on the trend of eco-friendly packaging by offering refillable options and biodegradable alternatives to traditional containers. - **Paper Manufacturing:** The paper manufacturing industry can seize disruptive innovation opportunities by creating innovative and sustainable products like Nippon Paper Group's water-holding paper containers. ## Related on Trend Hunter - [Compostable Sauce Containers](https://www.trendhunter.com/trends/holy-carp-packaging.md) - [Tubular Paper-Made Snack Packaging](https://www.trendhunter.com/trends/sonoco-paper-can.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md) - [Eco-Friendly Instant Noodle Packaging](https://www.trendhunter.com/trends/paper-cup-packaging.md) - [Paper-Based Yogurt Cups](https://www.trendhunter.com/trends/singleserve-oatmilk-yogurt.md) - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Paper Sampling Containers](https://www.trendhunter.com/trends/arcade-beauty.md)