# Mid-Size Crossover EVs The Nio ES7 is an Electric Crossover with a Monthly Subscription By Colin Smith | Published 2022-06-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nio-es7 References: [motorauthority](https://www.motorauthority.com/news/1136200_nio-adds-es7-crossover-to-growing-lineup-of-evs) & [nio](https://www.nio.com/?dasdas)  The Nio ES7 is the latest addition to the China-based automaker's [line of electric vehicles](https://www.trendhunter.com/trends/chinese-automaker). The ES7 is based on the newest proprietary EV platform from the brand that allows for a number of features from remote locking all the way up to [self-driving functionality](https://www.trendhunter.com/trends/tesla-model-y). It is important to note, though, that many of the smart features on the ES7 will only be accessible via a monthly subscription which drivers have the option of opting out of. The ES7 has a variety of customizations available at the point of sale including varying battery sizes from 75 kWh up to 150 kWh, and a choice of motors between a standard and enhanced motor. The standard configuration is a [dual-motor setup](https://www.trendhunter.com/trends/ev-9-gt) that delivers 644 horsepower. With this configuration, the vehicle should reach well over 100 miles of range per charge. Image Credit: Nio ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 53% | Activity: 43% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Electric Vehicle Subscriptions:** As Nio ES7 adds optional monthly subscription, more electric vehicle makers may follow, paving the way for disruptive car ownership models. - **Customizable Evs for Mid-size Markets:** Nio ES7's customizable features, such as battery choice and motor type, cater to specific consumer demands and create opportunities for disruptors to target mid-size markets. - **Proprietary EV Platforms:** Developing new EV platforms, as seen with Nio ES7, allows for further innovation and differentiation in the electric vehicle market. ### Industries Being Reshaped - **Automotive:** The electric vehicle market is rapidly expanding, with customizable options and subscription services emerging as key ways for brands to stay competitive. - **Technology:** As more electric vehicles integrate advanced technologies, it creates opportunities for tech companies to provide innovative solutions for electric vehicle drivers and charging infrastructure. - **Energy:** The increasing demand for electric vehicles will continue to drive innovation in energy storage and charging infrastructure, creating opportunities for energy companies to lead the charge in sustainable solutions. ## Related on Trend Hunter - [Chinese Electric SUVs](https://www.trendhunter.com/trends/electra-e5.md) - [Long-Range PHEV SUVs](https://www.trendhunter.com/trends/omoda-7.md) - [Compact Electric SUVs](https://www.trendhunter.com/trends/the-volvo-ex90.md) - [Everyday Luxury Electric Sedans](https://www.trendhunter.com/trends/volvo-es90.md) - [Electric Car Subscription Plans](https://www.trendhunter.com/trends/evolve-subscription-plan.md) - [Luxury Self-Parking EV Sedans](https://www.trendhunter.com/trends/yangwang-u7.md) - [Face-Unlock Electric SUVs](https://www.trendhunter.com/trends/faceunlock-electric-suv.md) - [Sleek Fully Electric SUVs](https://www.trendhunter.com/trends/iaa-mobility.md) - [Aerodynamic Electric Sedans](https://www.trendhunter.com/trends/aerodynamic-electric-sedans.md)