# Retro Handheld Gaming Releases The Nintendo Game & Watch is Being Rereleased by the Company By Michael Hemsworth | Published 2020-09-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nintendo-game-watch References: [uncrate](https://uncrate.com/nintendo-game-watch-super-mario-bros-console/) & [gameandwatch.nintendo](https://gameandwatch.nintendo.com) The Nintendo Game & Watch is being rereleased by the brand to help offer gamers of all ages with a way to enjoy titles from the past in a decidedly [retro manner](https://www.trendhunter.com/trends/atari-gamestation-go). The [handheld gaming console](https://www.trendhunter.com/trends/pocket-air-mini) draws design inspiration from the previous iteration from the 1980s and has been enhanced with a color LCD to bring titles to life in a new way. Users can play a handful of titles including Super Mario Bros. and more in a way that will bring back memories from their childhood or introduce them to what the [golden age of gaming](https://www.trendhunter.com/trends/nes-version) looked like back in the day. The Nintendo Game & Watch handheld game console is set for availability starting on November 13 when it will be released in limited quantities at a price point of $50. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Retro Gaming Revival:** The resurgence of retro gaming consoles like the Nintendo Game & Watch presents an opportunity for businesses to tap into the nostalgia and market demand for classic gaming experiences. - **Enhanced Retro Design:** The integration of modern technology, such as color LCD screens, into classic handheld gaming consoles creates disruptive innovation opportunities for companies looking to update and revive nostalgic products. - **Nostalgic Gaming Experiences:** There is a growing market for recreating and reliving nostalgic gaming experiences, allowing businesses to capitalize on the emotional connection consumers have to iconic games from the past. ### Industries Being Reshaped - **Gaming Hardware:** The rerelease of retro handheld gaming consoles presents an opportunity for gaming hardware manufacturers to create and sell updated versions of classic devices. - **Retro Gaming Retail:** Specialty retailers can take advantage of the popularity of retro gaming by offering a wide selection of vintage consoles, games, and accessories to cater to the demand of nostalgic gamers. - **Gaming Software Development:** The resurgence of retro gaming paves the way for game developers to create and adapt classic titles for modern platforms, providing new gaming experiences while capitalizing on the nostalgia trend. ## Related on Trend Hunter - [Crystalline Handheld Gaming Devices](https://www.trendhunter.com/trends/analogue-pocket-transparent-limited-editions.md) - [Vibrant Retro Handheld Gaming](https://www.trendhunter.com/trends/pocket-classic.md) - [Retro Goggle-Style Gamer Accessories](https://www.trendhunter.com/trends/nintendo-classics-virtual-boy.md) - [Millennium-Inspired Handheld Gaming Consoles](https://www.trendhunter.com/trends/anbernic-rg34xx.md) - [Color-Matched Gaming Consoles](https://www.trendhunter.com/trends/analogue-classic-limited-edition-pockets.md) - [Retro Handheld Consoles](https://www.trendhunter.com/trends/modretro.md) - [Nostalgic Gaming Devices](https://www.trendhunter.com/trends/playdate-handheld.md) - [Nostalgic Handheld Gaming Systems](https://www.trendhunter.com/trends/my-arcade-gamestation-portable.md) - [Brand-Themed Handheld Consoles](https://www.trendhunter.com/trends/hypermegatech-super-pocket.md)