# Virtual Image Consultants Nintendo DS Project Beauty By Pearl | Published 2008-08-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nintendo-ds-personal-beauty-consultant-nintendo-project-beauty References: [physorg](http://www.physorg.com/news137300860.html) & [nintendic](http://www.nintendic.com/news/2848) Late this November, Japanese women will be the first to try out the new [Nintendo](https://www.trendhunter.com/trends/flip-ds) DS game, Project Beauty, which offers them make-over advice. The software was developed by [Sega](https://www.trendhunter.com/trends/stranger-than-heaven-1), the gaming company and [Shiseido](https://www.trendhunter.com/trends/the-players-lounge-popup), the cosmetics giant. Users feed scanned images of their faces into the DS. The software then assigns each face based on shape and position of features to one of four categories, cool, active, cute or feminine. The software next displays the user's face next to a suggested make-over face. The users can select different social circumstances such as work, dating, informal in order to see the recommended makeup tips. Women who are confident of what they wish to apply can use the software to “try” on different cosmetic colours. Instructions on how to apply foundation, blusher, eyeshadow and so on are also given. The software will cost 6,090 yen or $55. Beauty will now be in the hand of the beholder. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Virtual Makeover Gaming:** Opportunity to develop virtual makeover games that offer personalized beauty advice through image scanning and categorization. - **Augmented Reality Cosmetics:** Potential for creating augmented reality platforms that allow users to virtually try on different cosmetic colors and receive application instructions. - **Personalized Beauty Tech:** Growing market for beauty technology that analyzes individual facial features and provides tailored makeup tips and recommendations. ### Where This Applies - **Gaming:** Disruptive innovation opportunity for gaming companies to partner with cosmetics brands and develop virtual makeover games. - **Cosmetics:** Opportunity to explore augmented reality technologies and develop virtual try-on platforms for customers to virtually test cosmetics. - **Beauty Technology:** Potential for companies to create innovative beauty tech solutions that analyze facial features and provide personalized makeup advice. ## Related on Trend Hunter - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [AI-Powered Beauty Consultants](https://www.trendhunter.com/trends/twinit-ai-makeup.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [AI Facial Treatment Visualizers](https://www.trendhunter.com/trends/skincare-pro-aesthetic-simulator.md) - [Fantastical Personal Care Games](https://www.trendhunter.com/trends/xelestia.md)