# Luxury Gaming Cars Nintendo and Mercedes-Benz Team up for Wii-U By Jamie Danielle Munro | Published 2014-08-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nintendo-and-mercedesbenz References: [designboom](http://www.designboom.com/technology/nintendo-mario-kart-mercedes-benz-08-07-2014/) & [nintendo](http://www.nintendo.com/) [Nintendo](https://www.trendhunter.com/trends/mario-kart-worlds) and [Mercedes-Benz](https://www.trendhunter.com/trends/art-car-1) have teamed up for the latest Wii-U game, which features [Mario Kart](https://www.trendhunter.com/trends/mario-kart-world) and some expensive vehicles. This is the first time that Nintendo has decided to use branded cars in its video games, as usually it goes with nameless designs. This is a clever way to integrate branding of another company, which in turn has the power to bring in a whole new audience (and customer base). Moreover, the cars feature Mercedes-Benz designs from a variety of decades, which also helps with appealing to different age groups too. While some people are fans of the newest Mercedes-Benz designs, others are more inclined to use an auto from the 1930s for a touch of old-school class. Photo Credits: [designboom](http://www.designboom.com/technology/nintendo-mario-kart-mercedes-benz-08-07-2014/), [nintendo](http://www.nintendo.com/) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Branded Vehicles in Video Games:** Integrating branded cars into video games presents an opportunity to appeal to new audiences and expand customer base. - **Appealing to Different Age Groups:** Featuring vehicles with designs from various decades allows for targeting different age groups and their preferences. - **Cross-industry Collaborations:** Partnerships between automotive and gaming companies create opportunities for innovative and unique gaming experiences. ### Industries Being Reshaped - **Video Games:** The integration of branded cars in video games opens up new possibilities for immersive gaming experiences. - **Automotive:** Collaborating with gaming companies presents opportunities for automotive brands to reach a wider audience and showcase their designs. - **Entertainment:** The partnership between Nintendo and Mercedes-Benz demonstrates how collaborations between different entertainment industries can create innovative and engaging experiences. ## Related on Trend Hunter - [Interactive Motorsport-Inspired Gaming Experiences](https://www.trendhunter.com/trends/mario-kart-worlds.md) - [Collaborative Gaming-Brand Cars](https://www.trendhunter.com/trends/razer-lexus-tx.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md) - [Vehicle Brand Gaming Chairs](https://www.trendhunter.com/trends/volkswagen-gaming-chair.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Video Game-Themed Play Cars](https://www.trendhunter.com/trends/rideon-racer.md) - [Racing Video Game-Inspired Blocks](https://www.trendhunter.com/trends/super-mario-kart-set.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md) - [In-Car Gaming Experiences](https://www.trendhunter.com/trends/bmw-2.md)