# Snoozing Fighter Ads The Ninseikan Karate School Campaign Boasts Hilarious Defence Moves By Meghan Young | Published 2012-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ninseikan-karate-school-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/ninseikan-karate-girl-karate-boy/) & [greygroup.jp](http://www.greygroup.jp/) The Ninseikan Karate School campaign is so effective, it will have children practicing their newly learned fighting moves even in their sleep -- to the obvious discomfort of [teddybears](https://www.trendhunter.com/trends/life-in-stitches) and fathers everywhere. Absolutely adorable, this ad campaign emphasizes the dedication and discipline children will experience while under the tutelage of teachers at this particular [karate school](https://www.trendhunter.com/trends/premier-foods-and-sony-pictures). Learning these skills may be highly important, but it can be fun and fulfilling as well. The Ninseikan Karate School campaign was conceived and executed by [Grey](https://www.trendhunter.com/trends/duet), an ad agency based in Tokyo, Japan. Although a simple concept, the ad campaign is also clever. It will appeal to parents and children alike through its message and hilarious images. Shot by Makoto Horiuchi, the Ninseikan Karate School campaign was art directed by Takeshi Iwamoto. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 46% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Child-friendly Martial Arts Education:** Marketing martial arts classes to kids by emphasizing fun, fulfillment and discipline. - **Creative and Humorous Advertising Campaigns:** Using clever concepts to appeal to target audiences, attract attention and promote engagement. - **Effective Messaging Through Image and Story:** Using relatable characters and storylines to demonstrate the benefits of a product or service. ### Sectors Adopting This - **Martial Arts Education:** Providing child-friendly martial arts programs by emphasizing fun, fulfillment, and discipline. - **Advertising:** Creating and executing creative and humorous ad campaigns to attract target audiences. - **Visual Arts:** Using imagery, storylines, and creative design to convey effective messaging. ## Related on Trend Hunter - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md)