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# Agricultural-Business Connection Platforms
NinjaCart Aims to Reduce Food Waste in India

By Mishal Omar | Published 2017-02-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ninjacart
References: [ninjacart.in](http://ninjacart.in/) & [yourstory](https://yourstory.com/2016/06/ninjacart/)

NinjaCart is an Indian start-up company that aims to help local farmers by growing their sales and making relationships with businesses.

The start-up aims to help both sides of the transaction, both the farmer and the business owners who purchase their products. The start-up uses data to better predict demand and as a result, helps individuals with their planning, prevents [food waste](https://www.trendhunter.com/trends/leanpath) and also reduces costs on both ends. This process is exactly why NinjaCart came to exist, as its founders realized the extent to which [fruits and vegetables](https://www.trendhunter.com/trends/grubmarket) go to waste under currently accepted systems and processes.

NinjaCart's system helps the consumer due to lower costs in the [supply chain](https://www.trendhunter.com/trends/data-analytics-platform), as well as helping farmers and businesses sustain their roles and saving them money in the process.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 48% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Reducing Food Waste:** NinjaCart's data-driven approach to reducing food waste presents opportunities for disruptive innovation in supply chain management, logistics and related industries.
- **Agricultural Intelligence:** NinjaCart's use of data analytics presents disruptive innovation opportunities in precision agriculture, farm-to-table supply chains and agricultural technology.
- **Collaborative Marketplaces:** NinjaCart's platform connecting farmers with businesses presents potential for similar business models and opportunities for platform and marketplace innovation.

### Where This Applies

- **Agriculture:** NinjaCart's platform presents opportunities for disruptive innovation in agriculture by bridging the gap between farmers and businesses and optimizing supply chains.
- **Logistics:** NinjaCart's data-driven approach to supply chain management presents opportunities for disruptive innovation in logistics, transportation and related industries.
- **Retail:** NinjaCart's business model presents opportunities for disruptive innovation in the retail industry, particularly in online and offline marketplaces connecting local producers with consumers and businesses.

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