# Faux Racism Virals The 'Ninja Say What?!' Video Tackles a Sterotype By Annie Ho | Published 2010-07-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ninja-say-what References: [youtube](http://www.youtube.com/watch?v=5Ns-kXeQCMk) What do you get when a group of Asians replace personal pronouns with the word “ninja?” You get a [hilarious video](https://www.trendhunter.com/trends/switzerland-is-fake) called 'Ninja Say What?!' In the 'Ninja Say What?!' video, the Asian stereotype of being a “ninja” is made fun of, and the term is turned into a more enjoyable phrase. You'll even find out that there's a difference between a "ninja" and a "ninjer." Be sure to check out the video and be prepared to laugh hysterically. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 4% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Asian Stereotype Reinvention:** Opportunity to challenge and reinvent stereotypes about Asian culture and identity. - **Language Subversion:** Exploring the power of unconventional language use to create humorous and engaging content. - **Comedy Content Creation:** Growing interest in creating humorous content that challenges norms and generates viral engagement. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity in redefining comedy content and engaging diverse audiences. - **Social Media:** Capitalizing on the viral impact of identity-focused humor to drive engagement and brand awareness. - **Marketing:** Utilizing comedy and cultural commentary to create compelling and shareable brand campaigns. ## Related on Trend Hunter - [Humorous LNY Stories](https://www.trendhunter.com/trends/panda-express-lunar-new-year.md) - [Ninja-Themed Card Games](https://www.trendhunter.com/trends/baby-ninjas.md) - [Ninja-Inspired Curated Snack Boxes](https://www.trendhunter.com/trends/curated-snack-boxes.md) - [Virtual Avatar Workers](https://www.trendhunter.com/trends/bite-ninja.md) - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [Angry Customer Action Figures](https://www.trendhunter.com/trends/namespace.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Viral Face Generators](https://www.trendhunter.com/trends/crazyface.md)