# Detoxifying Hot Dogs The Ninja Dog Served at IKEA Japan is Made with Charcoal to Cleanse the Body By M | Published 2016-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ninja-dog References: [mydomaine](http://www.mydomaine.com/ikea-japan-black-detox-hotdog) & [info.ikea.jp](http://info.ikea.jp/food/en/bistro/index.html) Despite [IKEA](https://www.trendhunter.com/trends/ikea-japan-matcha-fair) being well-known for its affordable and flat-packed furniture, the company also has reputable cafe located inside each of its eateries that offer specific foods geared to the location, such as the [Ninja Dog](https://www.trendhunter.com/trends/ninja-woodfire-outdoor-grill) served at the IKEA Japan locations. The unusual black hot dog is served on a matching black bun that is said to have detoxifying properties thanks to the main ingredient, charcoal. The Ninja Dog is a larger-than-average hot dog with a sausage that measures 30-cm in length. Both the meat and the bun are made using bamboo charcoal that gives the products a dark, black hue. The bamboo charcoal is a healthy and edible superfood that helps to purify the body's digestive track. The IKEA Japan location serves the Ninja Dog topped with ketchup and mustard. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Charcoal-infused Food:** The trend of incorporating activated charcoal in food products presents an opportunity for disruptive innovation in the food industry by offering detoxifying properties. - **Unique Culinary Experiences:** The growing demand for unusual and distinctive food offerings, like the Ninja Dog, creates a disruptive innovation opportunity in the culinary industry to attract adventurous consumers. - **Health-conscious Fast Food:** The rise of health-conscious consumers seeking healthier fast food options, like the charcoal-infused Ninja Dog, provides an opportunity for disruptive innovation in the fast food industry by offering nutritionally beneficial choices. ### Industries Being Reshaped - **Food Industry:** The charcoal-infused food trend can disrupt the food industry by introducing innovative and health-enhancing products. - **Culinary Industry:** Offering unique culinary experiences, such as the Ninja Dog, can disrupt the culinary industry by attracting adventurous customers and creating a distinct competitive advantage. - **Fast Food Industry:** The emergence of health-conscious fast food options, like the charcoal-infused Ninja Dog, presents an opportunity for disruptive innovation in the fast food industry to cater to the evolving consumer preferences. ## Related on Trend Hunter - [Japanese-Style Hotdogs](https://www.trendhunter.com/trends/japanese-style-hotdogs.md) - [Vegan Hot Dog Kits](https://www.trendhunter.com/trends/chicago-dog.md) - [Hot Dog-Flavored Sparkling Waters](https://www.trendhunter.com/trends/big-bite-hot-dog-sparkling-water.md) - [Free-From Piquant Hotdogs](https://www.trendhunter.com/trends/hot-spicy-beef-franks.md) - [Hybrid Hot Dogs](https://www.trendhunter.com/trends/top-dogs.md) - [Heart-Healthy Hot Dogs](https://www.trendhunter.com/trends/impossible-hot-dog.md) - [Korean BBQ Hot Dogs](https://www.trendhunter.com/trends/korean-bbq-sausage.md) - [Better-for-You Hot Dogs](https://www.trendhunter.com/trends/organic-uncured-grass-fed-beef-hot-dogs.md) - [Hot Dog Ice Creams](https://www.trendhunter.com/trends/hot-dog-ice-cream.md)