# Blackened Bun Chicken Burgers The McDonald's Singapore Ninja Chicken Burger Features Nanban Sauce By Michael Hemsworth | Published 2017-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ninja-chicken-burger References: [chewboom](http://www.chewboom.com/2017/11/04/mcdonalds-selling-ninja-chicken-burger-singapore/) The [McDonald's](https://www.trendhunter.com/trends/hawaiian-grilled-chicken-burger) Singapore Ninja Chicken Burger comes as the latest creation from the brand that is part of the [Japanese-inspired menu](https://www.trendhunter.com/trends/japanesestyle-summer-burgers) that is set to be available now. The burger has been made with a [crispy chicken thigh](https://www.trendhunter.com/trends/chilli-fried-chicken-burger) that has been glazed with premium Nanban sauce, cucumber slices, shredded white cabbage and Japanese tartar sauce. The burger is served on a blackened bun that has been made using charcoal to create an unexpectedly dark color without affecting the flavor. The McDonald's Singapore Ninja Chicken Burger has been announced along with a series of other food menu items including the Seaweed Shaker Fries, Samurai Beef Burger and the Matcha McFlurry with Red Bean that are all available for a limited time. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 46% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Japanese-inspired Menu:** Expanding menu options with Japanese-inspired flavors and ingredients presents a disruptive innovation opportunity in the fast food industry. - **Charcoal-infused Food:** Incorporating charcoal-infused ingredients, such as blackened buns, creates a unique visual appeal and flavor profile for innovative food products. - **Limited Time Offerings:** Promoting limited time menu offerings allows businesses to create a sense of urgency and exclusivity, driving customer engagement and sales. ### Sectors Adopting This - **Fast Food:** Fast food chains can leverage Japanese-inspired menu items to attract a wider range of customers and differentiate themselves in a competitive market. - **Food and Beverage:** Charcoal-infused food products present an opportunity for the food and beverage industry to cater to health-conscious consumers who seek unique and visually appealing options. - **Marketing and Advertising:** Creating and promoting limited time offerings presents marketing and advertising professionals with opportunities to develop innovative campaigns and drive customer excitement. ## Related on Trend Hunter - [Flavorful Animation-Inspired Fusion Burgers](https://www.trendhunter.com/trends/samurai-menu.md) - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [Noodle Soup-Inspired Sandwiches](https://www.trendhunter.com/trends/mcdonalds-singapore-laksa-burger.md) - [Fiery Sichuan Chicken Offerings](https://www.trendhunter.com/trends/mala-chicken.md) - [Hawaiian-Style Chicken Burgers](https://www.trendhunter.com/trends/hawaiian-grilled-chicken-burger.md) - [Simplistically Seasoned Fried Chicken](https://www.trendhunter.com/trends/chicken-mccrispy-salt-pepper.md) - [Iconic Spicy Burgers](https://www.trendhunter.com/trends/singapores-mcspicy.md) - [Combat-Themed QSR Burger Menus](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers.md) - [Spicy Chicken Thigh Sandwiches](https://www.trendhunter.com/trends/mighty-hot-mcspicy-sandwiches.md)