# Traditional Japanese Costumer-Themed Fashion HUMAN MADE Unveils the Ningen-Sei Capsule By Amy Duong | Published 2022-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ningensei References: [hypebeast](https://hypebeast.com/2022/6/human-made-ningen-sei-capsule-collection) & [humanmade.jp](https://humanmade.jp/collections) [HUMAN MADE](https://www.trendhunter.com/trends/human-made1) introduces the new Ningen-sei collection, which directly translates to 'Made in Human.' The new range brings forth a new angle on traditional Japanese costumes and results in a range that still aligns with HUMAN MADE's signature [playful street aesthetics](https://www.trendhunter.com/trends/neighborhood-x-chito). The capsule is led by its graphic lightweight cotton Happi Coat -- this is a product that is traditionally worn during [Japanese festivals](https://www.trendhunter.com/trends/brain-dead-japan-new-year). This is then followed by a set of tees that can be seen in a variety of washes in an indigo dye. These are detailed with emblems of wind chimes and papier-mâché that create the notable lucky cat figurine as a decorative charm. It also comes with chopstick rests, sake glasses with animal face details, and dipping trays. Image Credit: HUMAN MADE ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 47% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Traditional Japanese Fashion:** Opportunities for incorporating traditional Japanese costumes with modern street aesthetics - **Cultural Fusion Fashion:** Opportunities for combining various cultural costumes with modern fashion designs - **Sustainable Festival Fashion:** Opportunities for creating eco-friendly festival wear inspired by traditional costumes ### Who This Affects Most - **Fashion Industry:** Innovations in traditional costume-inspired fashion designs and festival wear can disrupt and elevate the fashion industry - **Cultural Industry:** Collaborations between fashion designers and cultural institutions can promote and sustain traditional costumes and practices - **Eco-friendly Industry:** Designers can incorporate sustainable materials and production processes to create festival wear and costumes that are environmentally friendly. ## Related on Trend Hunter - [Japanese Culture-Inspired Homeware](https://www.trendhunter.com/trends/human-made1.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Specialty Interior Home Goods](https://www.trendhunter.com/trends/houseware-capsule.md) - [Light Specialty Houseware Capsules](https://www.trendhunter.com/trends/houseware-collection.md) - [Collaborative Footwear Capsules](https://www.trendhunter.com/trends/human-made-x-red-wing-boots.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Outdoor-Friendly Enamel Goods](https://www.trendhunter.com/trends/human-made-4.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Collaborative Dynamic Eclectic Fashion](https://www.trendhunter.com/trends/tss.md)