# Mini-Me Nappy Ads The Ninet Diapers Ultra Absorbent Campaign is Hilariously Surreal By Meghan Young | Published 2013-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ninet-diapers-ultra-absorbent References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/04/ninet-diapers-mom/) The Ninet Diapers Ultra Absorbent ad campaign may seem like it was inspired by Dr. Evil's little pet, Mini-Me, from the film 'Austin Powers,' but it simply illustrates just how [comfortable this brand of nappies](https://www.trendhunter.com/trends/dreamshields) are. It reads, "The diaper you'd wear if you were in her [or his] diaper." Hence, the superimposed faces of the [new mom and dad](https://www.trendhunter.com/trends/hello-bello) on a couple of baby bodies is hilarious and clever. Conceived and executed by Spectacular Holistic Circus, an ad agency based in Lima, Peru, the Ninet Diapers Ultra Absorbent ad campaign was art directed by Jorge Rocca with creative direction by Juan Carlos Gómez de la Torre. The surreal images were shot by photographers Daniel Ducato and Andrés Alfaro with copy by Luis Alonso Vega. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 33% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Surreal Advertising Campaigns:** Opportunity for innovative advertising using surreal imagery to capture audience attention. - **Humorous Marketing:** Opportunity for companies to use humor as a marketing tactic to build brand awareness and engage with consumers. - **Hyperbole in Advertising:** Opportunity for companies to use exaggerated claims in advertising to highlight product features and benefits in a creative and memorable way. ### Industries Being Reshaped - **Baby Care Products:** Opportunity for baby care brands to use creative and humorous advertising campaigns to differentiate their products and attract new customers. - **Advertising:** Opportunity for advertising agencies to create memorable campaigns that stand out in a crowded market by using unconventional and humorous concepts. - **Photography:** Opportunity for photographers to explore the use of surreal imagery in advertising campaigns and applying creative concepts to their work. ## Related on Trend Hunter - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Cotton-Enhanced Diaper Prints](https://www.trendhunter.com/trends/diaper-line.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Whimsical Cartoon Diapers](https://www.trendhunter.com/trends/hello-bello-1.md) - [Festive Cartoon Diapers](https://www.trendhunter.com/trends/grinchthemed-diapers.md) - [Quilted Leather Novelty Diapers](https://www.trendhunter.com/trends/pit-diaper.md) - [Limited Edition Diaper Prints](https://www.trendhunter.com/trends/limited-edition-diaper.md) - [Spooky Infant Essentials](https://www.trendhunter.com/trends/hello-bello-and-beetlejuice.md)