# Festival-Ready Wine Packaging Niner Wine is Set to Take to the Party in Style By Jamie Danielle Munro | Published 2014-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/niner-wine References: [packageinspiration](http://www.packageinspiration.com/niner-wine.html/) & [behance.net](https://www.behance.net/maxmacdonald) The packaging for Niner Wine by Max MacDonald of the UK allows people to take the bottle to festivals or parties without being too noticeable. Certain festivities tend to frown upon drinking, so this packaging allows individuals to wrap the bottles in an [attractive paper design](https://www.trendhunter.com/trends/simon-porte-jacquemus), which is much better than traditional brown bags that many try and hide alcohol in. The illustration on the [paper packaging](https://www.trendhunter.com/trends/the-collective-good-wine-range) is quite surreal, making it hard to decipher exactly what the drawings are about. However, this is what also gives the design its appeal, as it forces people to think about what the artist is trying to say with these sketches. Another separate illustration has also been done for the bottle itself, which takes on the same mysterious and slightly [psychedelic overall look](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Disguised Wine Packaging:** Opportunity for innovative packaging designs that allow individuals to hide their alcohol in an attractive and inconspicuous way. - **Surreal Artistry:** Opportunity to incorporate surreal and thought-provoking illustrations into packaging designs, creating a unique and engaging visual experience. - **Psychedelic Bottle Designs:** Opportunity to create bottle designs with mysterious and psychedelic elements, appealing to consumers seeking unconventional and visually striking wine packaging. ### Sectors Adopting This - **Wine Packaging:** Opportunity for wine packaging companies to develop innovative designs that cater to festival-goers and individuals looking for discreet drink options. - **Art and Design:** Opportunity for artists and designers to collaborate with packaging companies to create visually captivating and conceptually intriguing wine packaging designs. - **Event and Festivals:** Opportunity for event organizers and wine brands to capitalize on the growing demand for festival-friendly wine packaging, enhancing the overall experience for attendees. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md)