# Moldy Bread Fashion Ninela Ivanova Shows What is Considered Ugly Can Be Beautiful By Meghan Young | Published 2011-11-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ninela-ivanova References: [fastcodesign](http://www.fastcodesign.com/1665478/queasy-couture-uses-moldy-bread-to-make-haute-fabrics) & [ninelaivanova](http://ninelaivanova.com/) There is a reason why mold makes people's noses wrinkle up in disgust -- it is a survival instinct; yet, Ninela Ivanova wants to show people a different side to this rotting process. She has created a whole collection of [haute couture](https://www.trendhunter.com/trends/haute-potato-collection) using moldy bread as a basis for her patterns. It is clear that mold really can be beautiful. Even after acknowledging that Ninela Ivanova's collection is inspired by mold, the clothing can only be considered beautiful. As a recent grad of Kingston University's fashion M.A. program in London, Ninela Ivanova was partly inspired by a Russian documentary about mold. By transferring [fungus patterns](https://www.trendhunter.com/trends/mycelium-muse) that she grew herself onto [draping chiffons and silks](https://www.trendhunter.com/trends/gozen-x-beymen), Ninela Ivanova has created a line that is organically beautiful. Three of the pieces even feature live spores safely enclosed in PCV. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Organic Fashion:** Creating fashion with organic material and mixing it with contemporary designs - **Sustainable Clothing:** Promoting the use of sustainable material rather than fast fashion in the clothing Industry - **Biodegradable Fashion:** Producing fashion that can completely decompose without harming the environment ### Sectors Adopting This - **Fashion Industry:** Incorporating organic and sustainable material to create high-fashion designs - **Biodegradable Product Industry:** Developing innovative products that decompose without leaving a negative impact on the environment, similar to Ivanova's design approach - **Eco-friendly Clothing Industry:** Creating conscientious clothing making through implementing the concept of sustainability and organic matter to produce biodegradable clothing. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Bread-Encrusted Gemstone Jewelry](https://www.trendhunter.com/trends/rising-collection.md) - [Bio-Leather Fungal Protectants](https://www.trendhunter.com/trends/fungal-coating.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Grass Root-Made Sculptural Wearables](https://www.trendhunter.com/trends/rootfull.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md)