# Frisbee Advertising Nimby Burger Releases Literal Promotional "Flyers" By Armida Ascano | Published 2010-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nimby-burger References: [mediaincanada](http://www.mediaincanada.com/articles/mic/20100608/nimbyburger.html) & [nimbyburger](http://www.nimbyburger.com) Vancouver's Nimby Burger is a [retro-inspired burger joint](https://www.trendhunter.com/trends/burger-billboards) with great, simple food and an [innovative advertising campaign](https://www.trendhunter.com/trends/burger-kings-new-campaign) to boot. Capitalizing on their Kits Beach location, Nimby Burger printed promotional coupons on frisbees tossed to beach-goers. The coupons offer a [free sample of the product](https://www.trendhunter.com/trends/honest-burgers), making the literal "flyers" interactive and appealing. With burgers made by "100% humans," the campaign has a retro concept with a modern execution. The Nimby Burger website is designed in a 1950's style and backed by various social media initiatives including a live "line-cam" with 24 hour coverage of the burger stand. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 43% | Activity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Coupons:** Deploying interactive and appealing promotional material through innovative mediums such as frisbees presents opportunities for businesses to engage with their target market. - **Retro-inspired Advertising:** Taking inspiration from past decades and implementing it in modern times provides businesses a chance to showcase their innovative approach to marketing. - **Location-based Promotion:** Creating promotional offers based on a business's location provides opportunities for businesses to create targeted and effective campaigns. ### Sectors Adopting This - **Fast Food:** Fast food restaurants can look into implementing interactive promotional materials in their marketing strategy to engage with their customers and spread brand awareness. - **Outdoor Activities:** Companies focusing on outdoor activities can utilize innovative mediums like frisbees to promote products and create awareness to their target audience. - **E-commerce:** E-commerce websites can look into using location-based promotions to target audiences in specific areas, making the marketing campaign more effective and personalized for the customers. ## Related on Trend Hunter - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Ambitious Burger Month Promotion](https://www.trendhunter.com/trends/burger-month.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Independent Burger Restaurant-Focused Campaigns](https://www.trendhunter.com/trends/independent-burger-restaurant.md)