# Cloud-Inspired Tonal Sneakers New Balance Unveils the Made in US 990v5 in a Nimbus Cloud Colorway By Amy Duong | Published 2020-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nimbus-cloud References: [hypebeast](https://hypebeast.com/2020/4/new-balance-made-in-us-990v5-m990v5-26577-m990gl5-release) & [finishline](https://www.finishline.com/store/product/mens-new-balance-990v5-casual-shoes-/prod2786235?styleId=M990NA5&colorId=030) New [Balance](https://www.trendhunter.com/trends/990-sneaker-model) launches a brand new version of the signature Made in US 990v5 sneaker model in a tonal update entitled '[Nimbus](https://www.trendhunter.com/trends/nimbus-wellington-boots) Cloud.' The update is predominantly cream ivory at the upper informed by suede materials with contrasts texturally and tonally with the incorporation of the gray mesh accents. The top of the shoe features the branding Made in USA patchwork over the mesh tongue area. Additional details include the white laces, slightly transparent rubber overlay at the upper quarter and '990' branding at the rear quarter. The "N" branding detail is informed with white full-grain leather to stand out against the [nubuck](https://www.trendhunter.com/trends/tor-ultra-lo) base foundation which is further complemented with 3M detailing. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 42% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Cream-ivory Sneakers:** Explore the trend of tonal sneakers in cream ivory, perfect for a minimalist aesthetic. - **Made in USA Patchwork:** Discover the trend of incorporating patchwork designs and branding into sneaker models. - **Transparent Rubber Overlays:** Embrace the trend of transparent rubber overlays on sneakers for a modern and unique look. ### Industries Being Reshaped - **Footwear Industry:** The footwear industry can leverage the trend of cream-ivory sneakers to cater to consumers seeking clean and neutral shoe options. - **Fashion Industry:** The fashion industry can adopt the trend of made in USA patchwork to add a touch of craftsmanship and heritage to their products. - **Sportswear Industry:** The sportswear industry can incorporate transparent rubber overlays in their sneaker designs to create lightweight and visually intriguing options for athletes and active individuals. ## Related on Trend Hunter - [Minimal Greyscale Lifestyle Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway-1.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Navy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990v6-1.md) - [Navy Blue-Inspired Sneakers](https://www.trendhunter.com/trends/made-in-usa-990v6.md) - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md) - [Retro Casual Lifestyle Sneakers](https://www.trendhunter.com/trends/1300-sneaker.md)