# Imaginary Friend Editorials Nils Vilnis Captures the Seen and the Unseen By Marissa Brassfield | Published 2009-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nils-vilnis-imaginary-friends References: [behance.net](http://www.behance.net/Gallery/Imaginary-Friends/261721) & [vinils.lv](http://www.vinils.lv/) Many of us had imaginary friends as children and Nils Vilnis translates this childhood imagination into adulthood for a gorgeous editorial in the June 2009 issue of Latvia fashion magazine Pastaiga. Each image in Nils Vilnis' editorial features a model surrounded by imaginary friends. It's a beautiful--albeit a bit haunting--tribute to [childhood innocence and imagination](https://www.trendhunter.com/trends/the-eternal-child). **Implications** - Models Alina, Maris and Ingmars did an excellent job capturing the essence of having an imaginary friend. Hair was styled by Anita Altmane, who also chose the models' wardrobe for the shoot. The girls can be seen in gorgeous flowery headpieces, pastel colors, floppy sun hats and dresses that are perfect for spring. Not only is the editorial photographically genius, the featured fashion is definitely inspiring. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Childhood Imaginary Friends:** Creating editorial photos and fashion inspired by the concept of childhood imaginary friends presents opportunities for innovative storytelling and unique fashion designs. - **Haunting Imagery in Fashion:** Exploring haunting and magical themes in fashion editorials offers opportunities to push the boundaries of traditional fashion photography and challenge perceptions of beauty. - **Innocence and Imagination in Fashion:** Using fashion as a medium to evoke feelings of innocence and tap into the power of imagination allows brands to connect with consumers on an emotional level and create memorable experiences. ### Industries Being Reshaped - **Fashion Photography:** Embracing the concept of childhood imaginary friends in fashion photography can lead to unique and captivating visual storytelling that resonates with viewers. - **Fashion Design:** Designing fashion inspired by the haunting and magical themes of childhood imaginary friends opens up opportunities for innovative garment designs and creative fashion statements. - **Marketing and Branding:** Incorporating elements of innocence and imagination in marketing and branding strategies enables brands to create compelling narratives and establish emotional connections with their target audience. ## Related on Trend Hunter - [Interactive Holographic Companions](https://www.trendhunter.com/trends/imagix.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Surreal Imaginative Fantastical Films](https://www.trendhunter.com/trends/problemista.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md)