# Non-Dairy Cream Liqueurs Bom Bom Brands' 'Nilli Vanilli' Blends Almond Milk, Rum & Cookie Flavors By Laura McQuarrie | Published 2018-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nilli-vanilli References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/03/bom-bom-debuts-vegan-friendly-cream-liqueur/) & [drinkbombom](http://www.drinkbombom.com/welcome/) As an alternative to the many [cream liqueur products](https://www.trendhunter.com/trends/caramel-swirl-cream-liqueur) that are available to consumers, Bom Bom Brands launched its 'Nilli Vanilli' as a dairy-free alternative. Bom Bom Brands' Nilli Vanilli may not have any cream, but it was still named the Best Cream Liqueur of 2017 by the [International Review of Spirits](https://www.trendhunter.com/trends/freeride-to). The gluten-free, non-dairy "cream" liqueur is made with almond milk, plus Caribbean rum and vanilla cookie flavors, which are said to come together to emulate the taste of a "creamy vanilla wafer." While vegan-friendly alcohol products may have been limited in the past, Bom Bom Brands' Nilli Vanilli follows the launch of other options like [Baileys Almande](https://www.trendhunter.com/trends/baileys-nondairy-liqueur), which also boasts an almond milk base. A growing number of consumers who are seeking out dairy-free foods in general are also now experimenting with beverages that promise better-for-you formulas. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-dairy Cream Liqueurs:** The rise of non-dairy cream liqueurs presents an opportunity for companies to tap into the growing market of consumers seeking dairy-free options in their beverages. - **Vegan-friendly Alcohol:** The introduction of vegan-friendly alcohol products, like Bom Bom Brands' Nilli Vanilli, offers a disruptive innovation opportunity for companies to cater to the increasing demand for plant-based alternatives in the alcoholic beverage industry. - **Better-for-you Formulas:** The trend towards beverages with better-for-you formulas, exemplified by the use of almond milk and gluten-free ingredients in Bom Bom Brands' Nilli Vanilli, presents an opportunity for companies to develop healthier alternatives to traditional cream liqueurs. ### Who This Affects Most - **Alcoholic Beverage:** The alcoholic beverage industry can capitalize on the trend of non-dairy cream liqueurs by creating innovative products that cater to consumers' desire for dairy-free options. - **Plant-based Food:** The plant-based food industry can explore new opportunities by expanding into the vegan-friendly alcohol market, providing consumers with more options for plant-based alcoholic beverages. - **Health and Wellness:** The health and wellness industry can tap into the trend of better-for-you formulas in beverages by developing and marketing products that offer healthier alternatives to traditional cream liqueurs. ## Related on Trend Hunter - [Creamy Caramel Plant-Based Liqueurs](https://www.trendhunter.com/trends/caramel-bombshell-crem-liqueur.md) - [Vegan Coconut Cream Liqueurs](https://www.trendhunter.com/trends/creamy-creation-coconut-cream.md) - [Creamy Non-Alcoholic Liqueurs](https://www.trendhunter.com/trends/nonalcoholic-liqueur.md) - [Vegan Mint Cream Liqueurs](https://www.trendhunter.com/trends/mint-cream-liqueur.md) - [Velvety Plant-Based Milk Liqueurs](https://www.trendhunter.com/trends/baileys-nondairy-liqueur.md) - [Plant-Powered Cream Liqueurs](https://www.trendhunter.com/trends/lustre.md) - [Plant-Based Tequila Cream Liqueurs](https://www.trendhunter.com/trends/cremaura.md) - [Oat Milk Liqueurs](https://www.trendhunter.com/trends/oatrageous.md) - [Almond-Base Ice Creams](https://www.trendhunter.com/trends/almondbase-ice-creams.md)