# Lightweight Mirrorless Cameras The Nikon Z30 Camera is Great for On-the-Go Video Content By Colin Smith | Published 2022-06-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nikon-z30 References: [engadget](https://www.engadget.com/nikons-lightweight-z-30-mirrorless-aps-c-camera-targets-content-creators-093725302.html?src=rss&guccounter=1) & [store.nikon](https://store.nikon.ca/sales-event?gclid=Cj0KCQjw8O-VBhCpARIsACMvVLMm2FjhEXRM9ElKoNph1YGFTT9jVS-jT0Js5XhijLc0hKufvfPmqoIaAtVZEALw_wcB) [Nikon's](https://www.trendhunter.com/trends/flagship-mirrorless-camera) newest mirrorless portable camera, the 'Nikon Z30,' is a lightweight powerhouse that makes it an excellent choice for videographers on the go. It boasts the ability to shoot 4k-resolution footage at a framerate of 30 fps, or 1080p-resolution footage at a framerate of 120fps. This enables both ultra-clear, ultra-smooth, and slow-motion videos, based on the needs of the videographer. The Nikon Z30 includes a flip-out display for self-recording, as well as a number of intuitive controls for exposure, focus, and many other micro-adjustments. With all of these features packed into a lightweight frame, the Nikon Z30 is also a great camera for vloggers and in real life (IRL) streamers who are often traveling outside while streaming. The prices for the Z30 begin at $730 USD for only the body, while the prices increase to anywhere from $850 to well over $1,000 based on the selected lens. Image Credit: Nikon ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 20% | Activity: 66% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mirrorless Camera Technology:** Manufacturers who invest in lightweight, mirrorless cameras with advanced video capabilities can take market share in the vlogging and streaming content creation space. - **Portable Videography Equipment:** Entrepreneurs can benefit from creating more compact and portable camera equipment for on-the-go content creators, improving ease of use and access to high-quality equipment. - **Expanding On-the-go Content Creation:** Investing in technology that addresses the needs of on-the-go content creators can be a lucrative opportunity, particularly in the digital content creation space. ### Where This Applies - **Consumer Electronics:** Consumer electronics companies should explore developing smaller, high-quality cameras designed for content creators in constantly changing environments. - **Digital Content Creation:** Companies specializing in digital content creation can gain a competitive edge by keeping up with advancements in camera technology and promoting their use to creators. - **Travel and Tourism:** Travel and tourism companies can capitalize on the trend of on-the-go content creation by providing opportunities for creators to showcase their experiences using small, high-quality cameras. ## Related on Trend Hunter - [Flagship Mirrorless Camera](https://www.trendhunter.com/trends/flagship-mirrorless-camera.md) - [Retro Full-Frame Cameras](https://www.trendhunter.com/trends/retro-fullframe-camera.md) - [Retro-Style 4K Cameras](https://www.trendhunter.com/trends/nikon-z-fc-black-edition.md) - [Compact Vlogging Cameras](https://www.trendhunter.com/trends/vlogging-cameras.md) - [Color Preset-Focused Cameras](https://www.trendhunter.com/trends/z50ii.md) - [Influencer-Focused Compact Cameras](https://www.trendhunter.com/trends/influencerfocused-compact-camera.md) - [Creative Vlog-Specific Cameras](https://www.trendhunter.com/trends/sony-zv1-ii.md) - [Lightweight Content Creator Cameras](https://www.trendhunter.com/trends/lumix-s9.md) - [Vlog-Friendly Compact Cameras](https://www.trendhunter.com/trends/zve10-ii.md)