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# Camera-Mounted Optics
The Nikon DF-M1 is Purpose-Built to Track Moving Objects for Photographers

By Justin Lam | Published 2018-08-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/nikon-dfm1
References: [digitaltrends](https://www.digitaltrends.com/photography/nikon-nikkor-500mm-phase-fresnel-dot-sight-laser/#/2) & [petapixel](https://petapixel.com/2018/08/22/nikon-unveils-the-df-m1-a-dot-sight-for-super-telephoto-tracking/)

Inspired by dot sights used in modern firearms, the Nikon DF-M1 is a new viewfinder peripheral meant to help guide photographers using super telephoto lenses. Designed with the 125x zoom of the Coolpix P1000 in mind, the dot sight Nikon DF-M1 is also compatible with any Nikon camera with a hot shoe. Unlike built-in viewfinders, this dot sight doesn't view through the lens and is instead focused on giving photographers the ability to track moving objects accurately without using the viewfinder.

Expected to retail at $175, the Nikon DF-M1 may resemble a firearm sight but cannot be used on any actual weapons. The sight does not offer any sort of magnification, nor is it shock-resistant. Instead, the sight is purely there to enhance a photographer's vision when tracking moving objects at a distance.

Image Credit: Nikon

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 62% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What's Driving This Trend

- **Dot Sight Technology:** The development of dot sight technology presents an opportunity for camera manufacturers to enhance photographers' ability to track moving objects accurately.
- **Peripheral Viewfinders:** The use of peripheral viewfinders creates a disruptive innovation opportunity for photographers to have a dedicated tool for tracking moving objects without relying on the built-in viewfinder.
- **Enhanced Tracking Capabilities:** The demand for enhanced tracking capabilities in super telephoto lenses presents a disruptive innovation opportunity for companies to develop specialized accessories like the Nikon DF-M1.

### Who This Affects Most

- **Camera Manufacturing:** The camera manufacturing industry can leverage dot sight technology to create innovative products that enhance photographers' tracking abilities.
- **Photography Accessories:** The photography accessories industry has the potential to produce peripheral viewfinders that cater to photographers' needs for accurate tracking of moving objects.
- **Optics and Lens Technology:** The optics and lens technology industry can explore opportunities to develop advanced tracking systems that integrate dot sight technology into super telephoto lenses.

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