# Ambient Androgynous Artistry Nikolay Pustavov Paints Males that Can Easily Work Fashion Runways By Jason Soy | Published 2011-11-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nikolay-pustavov References: [behance.net](http://www.behance.net/spring_plan) & [n-ili-n.livejournal](http://n-ili-n.livejournal.com/) Sure, many of the males in these Nikolay Pustavov paintings have soft and feminine features, but even when the Russian artist isn't painting [androgynous subjects](https://www.trendhunter.com/trends/sujitha-shivajothi), there's one distinctive quality about his work: ambiance. Each one of Nikolay Pustavov's watercolor creations is punctuated by a mood, set by the expressions on his subjects' faces as well as with the faded barely existent paints that he chooses to use. He captures feelings on paper and then transmits that feeling to viewers via their ocular senses and that's quite an impressive feat to accomplish. My favorite piece by Nikolay Pustavov is the one featuring a girl whose hair and apparel are comprised of stars. Her surreal appearance is contrasted by the life-like rendering of an owl that's perched right beside her. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 67% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Androgynous Artistry:** Opportunity for fashion industry to explore gender-neutral clothing designs and marketing. - **Ambient Art:** Opportunity for home decor and art industries to experiment with creating mood and atmosphere through artwork and lighting. - **Watercolor Technique:** Opportunity for art supply and education industries to capitalize on the popularity of the watercolor medium in contemporary art. ### Who This Affects Most - **Fashion Industry:** Industry can incorporate androgynous art for fashion campaign ads and design creation. - **Home Decor Industry:** Industry can include androgynous-themed artwork for decoration purposes. - **Art Supply Industry:** Industry can market watercolor supplies for artists in light of popular usage. ## Related on Trend Hunter - [Glamorous Artful Bronze Sculptures](https://www.trendhunter.com/trends/sweet-jane.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Otherwordly Art Exhibitions](https://www.trendhunter.com/trends/william-monk.md) - [Oil Painting-Inspired Rugs](https://www.trendhunter.com/trends/antonio-santn.md) - [Surreal Love-Themed Sculptures](https://www.trendhunter.com/trends/joakim-ojanen.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Otherworldly Wooden Art](https://www.trendhunter.com/trends/wooden-sculptures-1.md)