# Leg-Locked Photography Niko Menu Captures Clean and Simple Fashion and Beauty Images By Meghan Young | Published 2011-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/niko-menu References: [whitezine](http://www.whitezine.com/en/photography/niko-menu.html) & [nikomenu](http://www.nikomenu.com/) There's something very clean and simple about Niko Menu's photographic works. This French fashion and beauty photographer has embraced [color and light](https://www.trendhunter.com/trends/minimalist-lighting-design) to convey bright images that are both dramatic and minimalist. Having dabbled in photography since he was a child, Niko Menu received his [first camera](https://www.trendhunter.com/trends/nikons-vintage-popup-diner) from his dad. Since those more innocent and carefree days, he has art directed for such companies as Givenchy, Christian Louboutin and Diesel. He now runs his own [photography studio](https://www.trendhunter.com/trends/betterstudio), Elvis Paris. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 81% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Clean and Simple Photography:** The trend towards clean and minimalistic photography offers opportunities for innovative techniques and styles. - **Embracing Color and Light:** Utilizing bold and vibrant colors combined with strategic lighting techniques presents innovative possibilities for enhancing fashion and beauty photography. - **Personalized Photography Studios:** The rising demand for personalized photography experiences opens up disruptive innovation opportunities for entrepreneurs to establish their own specialized studios. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from the trend towards clean and simple photography by incorporating these styles into their marketing campaigns and branding. - **Beauty:** The beauty industry can leverage the trend of embracing color and light in photography to showcase their products and create visually striking campaigns. - **Photography Services:** The photography services industry has the potential to capitalize on the demand for personalized photography experiences by offering customized and tailored services to customers. ## Related on Trend Hunter - [Minimalist Aluminum Analog Cameras](https://www.trendhunter.com/trends/mnl-mk1-analog-camera.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [AI Food Photography Apps](https://www.trendhunter.com/trends/menusnap.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Napolean-Era Minimal Apartments](https://www.trendhunter.com/trends/joris-poggioli.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Sleek Limited Edition Cameras](https://www.trendhunter.com/trends/Hiroshi-Fujiwara-1.md) - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md)