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# Macabre Paper Masks
Nikki Salk and Amy Flurry of Paper Cut Project Horse Around for Hermes

By Renee Ramsarran | Published 2011-01-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nikki-salk-and-amy-flurry
References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2011/01/beautiful-cut-paper-animal-masks-by.html) & [paper-cut-project](http://www.paper-cut-project.com)

Paper Cut Project founders Nikki Salk and Amy Flurry have made an exclusive collection of animal masks. This duo collaborated their creative minds to construct these wildly impressive pieces.

The duo’s [intricate three-dimensional paper sculptures](https://www.trendhunter.com/trends/moleskine-and-issey-miyake) were part of a 30-piece series commissioned for an Hermès store launch in Asia.

Take a look at all of these [whimsical, beast-themed creations](https://www.trendhunter.com/trends/alices-adventures-collection) by Nikki Salk and Amy Flurry of Paper Cut Project.

**Implications** - Customers are looking for ways to become more hands-on with their purchases. Products integrated with a DIY element are appealing to those who look for more than just an attractive design. Companies could incorporate a more productive element into their items to attract more shoppers.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 53% | Activity: 36% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Diy-integrated Products:** Companies could incorporate a more productive element into their items to attract more shoppers.
- **Whimsical Paper Sculptures:** Creating intricate three-dimensional paper sculptures can offer unique and visually appealing products.
- **Animal-themed Masks:** Designing exclusive collections of animal masks can cater to consumers looking for playful and creative accessories.

### Industries Being Reshaped

- **Art and Craft Supplies:** The demand for DIY-integrated products creates opportunities for art and craft suppliers to offer materials and tools for customers to engage in hands-on projects.
- **Luxury Fashion and Retail:** Collaborations with artists and designers who create whimsical paper sculptures can add an element of uniqueness and exclusivity to luxury fashion and retail brands.
- **Costume and Party Supplies:** Producing animal-themed masks can be a profitable venture within the costume and party supplies industry, offering customers playful and creative options for their events or celebrations.

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