# Bayou-Inspired Cosmetics Nikki Reed's Eco Beauty Line 'BaYou With Love' is Plant-Based By Mary Van Puymbroeck | Published 2017-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nikki-reeds-ecobeauty-line References: [refinery29](http://www.refinery29.com/2017/05/154489/nikki-reed-eco-beauty-collection-anthropologie) & [instagram](https://www.instagram.com/bayouwithlove/?hl=en) Celebrity cosmetics lines have long been popular, but Nikki Reed's [eco beauty range](https://www.trendhunter.com/trends/dhartii) is differentiated by it's inspiration. In an exclusive collaboration with Anthropologie, 'Bayou With Love' draws inspiration from the [Louisiana Bayou](https://www.trendhunter.com/trends/bayou-rum). What began as a sustainable lifestyle company has now entered the beauty world with four all-natural products available as a set with a recycled-plastic clutch. In the set of sustainable products comes a balm, lip tint, aromatherapy candle and fragrance. As an expecting mom herself, Nikki Reed wanted to ensure that the plant-based products are safe for pregnant and breast-feeding women. According to Reed "I grew up in Southern California with a love for sage and sandalwood mixed with earth and dirt. I like things that mimic nature." Nikki Reed's eco-beauty line is exclusively available at Anthropologie. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Cosmetics:** The rise of eco-conscious consumers presents an opportunity for sustainable cosmetics like Nikki Reed's 'Bayou With Love' line. - **Plant-based Beauty Products:** The demand for plant-based cosmetics opens up avenues for brands to create safe and natural products for pregnant and breast-feeding women, like Nikki Reed's line. - **Inspiration From Nature:** Drawing inspiration from natural elements like the Louisiana Bayou provides a unique selling point for cosmetics brands aiming to cater to consumers seeking authentic connections with nature. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can explore sustainable and plant-based product offerings to cater to eco-conscious consumers looking for safe and natural options. - **Fashion and Retail:** Collaborations between eco-friendly beauty brands like 'Bayou With Love' and fashion retailers such as Anthropologie can offer unique and environmentally conscious experiences to consumers. - **Natural Fragrance:** Brands in the fragrance industry have an opportunity to create natural and mood-enhancing scents that cater to consumers looking for products that mimic nature, as demonstrated by 'Bayou With Love'. ## Related on Trend Hunter - [Sleek Body-Nourishing Products](https://www.trendhunter.com/trends/sofia-richie-1.md) - [Tradition-Honoring Skincare Oils](https://www.trendhunter.com/trends/red-ochre.md) - [Pregnancy-Safe Beauty Campaigns](https://www.trendhunter.com/trends/well-people-pregnancy-safe.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md) - [Cake-Inspired Lip Oil Launches](https://www.trendhunter.com/trends/well-people1.md) - [Eco-Conscious Beauty Lines](https://www.trendhunter.com/trends/dhartii.md) - [Limited-Edition Healing Lip Oils](https://www.trendhunter.com/trends/healing-lip-oil.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Hawaiian Flowers-Inspired Beauty Collections](https://www.trendhunter.com/trends/hawaiian-flowers.md)