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# Head-Morphing Music Vids
Niki & The Dove Release 'The Fox' with Abstract Indigenous Imagery

By Jason Soy | Published 2012-02-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/niki-the-dove
References: [designcollector.net](http://designcollector.net/niki-the-dove-the-fox/) & [vimeo](http://vimeo.com/29166192)

Self-described flamboyant pop band Niki & The Dove have released their video for their latest single, ‘The [Fox](https://www.trendhunter.com/trends/universal-basic-guys).’ Matching the group’s idiosyncratic sound, the music video takes people on a wild visual trip that anyone with eyes will surely enjoy.

The treatment for the Niki & The Dove video features an [animated female with a fox head](https://www.trendhunter.com/trends/pomofox) who journeys through a [psychedelic landscape](https://www.trendhunter.com/trends/interactive-digital-artwork) littered with indigenous motifs. As the footage progresses, the protagonist’s head morphs into abstract forms, such as a whisker-clad opera mask or a Mayan-like statue head. The craniums continue to change until finally reverting back to its original fox form.

‘The Fox’ was made by WINTR, which is a creative production team based in Seattle. One thing’s for sure, your eyes and ears won’t be bored while watching this imaginative video.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 24% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### Key Themes Behind This Trend

- **Head-morphing Videos:** There is a growing trend in the creation of abstract and visually captivating videos through head morphing techniques.
- **Indigenous Motifs in Media:** More and more media forms are incorporating indigenous motifs as part of their artistic expression and social messaging.
- **Psychedelic Animation:** The combination of intricate animation and bright palettes is becoming a popular feature in music and art videos.

### Where This Applies

- **Music Production:** Music production companies can explore the use of head-morphing techniques to produce visually stunning and distinctive music videos.
- **Art and Design:** The growing trend of using indigenous motifs and psychedelic animation in art and design can be capitalized on as a unique selling point among various art forms.
- **Advertising and Marketing:** The use of head-morphing techniques and psychedelic animation in advertising and marketing can serve as a disruptive innovation in capturing consumer attention and engaging target audiences.

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