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# Patriotic World Cup Kits
Nike's World Cup Kit For France Is Designed To Express Patriotism

By Amy Duong | Published 2018-03-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-world-cup-kit
References: [dezeen](https://www.dezeen.com/2018/03/17/nike-world-cup-kits-france-design/) & [fifa](http://www.fifa.com/worldcup/index.html)

[Nike's](https://www.trendhunter.com/trends/paris-saintgermain-2) World Cup Kit for France's national team surrounds the nation's patriotic colors of red, white and blue. The [FIFA World Cup](https://www.trendhunter.com/trends/sandisk-x-fifa) takes place this year and the French team's new kit is crafted from a contemporary approach on the tri-tonal flag. The collection is comprised of two parts -- a [home kit and an away kit](https://www.trendhunter.com/trends/nocta-x-venezia-fc). There is also a series of pre-match apparel such as three track jackets, and a warm up shirt, which all boast the colors of the national flag. Both the home and away kits have the same red, white, and blue tape detail on the back of the neck.

The shirts continue its patriotism with internal badges that read "Nos Differences Nous Unisset," which directly translates to "Our Difference Unite Us." The quote is placed inside a hexagon, which is the geometric shape of the nation, honoring the cultural blend of the French and its diverse fans.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 11% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Patriotic Sportswear:** Opportunity for disruptive innovation in designing sportswear that expresses national pride and patriotism.
- **Contemporary National Symbols:** Opportunity for disruptive innovation in creating contemporary designs based on national flags and symbols.
- **Cultural Inclusivity:** Opportunity for disruptive innovation in designing apparel that celebrates diversity and cultural blending.

### Where This Applies

- **Sportswear and Apparel:** Opportunity for disruptive innovation in the sportswear industry to cater to customers looking for patriotic clothing options.
- **Fashion and Design:** Opportunity for disruptive innovation in the fashion and design industry to incorporate national symbols and colors into clothing collections.
- **Fan Merchandise:** Opportunity for disruptive innovation in the fan merchandise industry to offer unique and inclusive products that celebrate cultural diversity.

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