# All-Over Logo Hoodies Nike's Swoosh Sweater Arrives in 3 Color Iterations By Ell Smith | Published 2019-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-swoosh-sweater References: [hypebae](https://hypebae.com/2019/10/nike-swoosh-logo-hoodie-black-grey-yellow) & [nakedcph](https://www.nakedcph.com/nike-sportswear-nrg-swoosh-logo-hoodie-cj8907-050/p/8317) It's important to stay warm and comfortable during the fall season, and [Nike's](https://www.trendhunter.com/trends/nike-acg-wolf-tree-polartec-fleece) [swoosh sweater](https://www.trendhunter.com/trends/deep-sea-diver) is making that goal attainable, with a new garment that's equal parts cozy and stylish. The sweater arrives in three simple colorways: black, yellow and gray. The swoosh design can be seen covering the entirety of the sweater, presenting an [all-over print](https://www.trendhunter.com/trends/herdsman-sweater-collection) that breaks from the otherwise minimalist aesthetic. The front-facing pouch pocket adds another unique detail, leaving wearers with a comfort-focused piece that also prioritizes utility. Perfect for those looking for something comfortable yet fashionable to add to their wardrobe's rotation, this piece makes for the perfect seasonal look. Nike's Swoosh hoodie retails for approximately $176 USD. Image Credit: Nakedcph ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **All-over Logo Print:** Disruptive Innovation Opportunity: Explore customization options for all-over logo prints to cater to individual preferences and personal branding. - **Comfort-focused Utility:** Disruptive Innovation Opportunity: Combine comfort and utility in apparel design, creating versatile garments that prioritize functionality without compromising style. - **Cozy Minimalism:** Disruptive Innovation Opportunity: Blend minimalist aesthetics with cozy materials and silhouettes to offer fashionable yet comfortable clothing options. ### Sectors Adopting This - **Athleisure:** Disruptive Innovation Opportunity: Develop athleisure apparel lines that seamlessly blend sports performance with fashionable designs for everyday wear. - **Streetwear:** Disruptive Innovation Opportunity: Innovate streetwear styles by incorporating all-over logo prints and utility-focused details to meet the demands of fashion-forward urban consumers. - **E-commerce Retail:** Disruptive Innovation Opportunity: Utilize e-commerce platforms and customization tools to enable personalized shopping experiences and unique garment designs. ## Related on Trend Hunter - [Retro 90s Climber Fleeces](https://www.trendhunter.com/trends/nike-acg-wolf-tree-polartec-fleece.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Sports Brand Workwear Jackets](https://www.trendhunter.com/trends/nike-life-fullzip-unlined-jacket.md) - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Fuzzy Plush Clog Footwear](https://www.trendhunter.com/trends/nike-calm-mule.md) - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Four-Way Stretch Wool Hoodies](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody.md) - [Sneaker-Resembling Leather Wallets](https://www.trendhunter.com/trends/nike-cardholder.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md)