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# Underwater Cartoon-Themed Shoes
Nike's SpongeBob Squarepants Collection is Available Soon

By Ell Smith | Published 2019-07-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-spongebob-squarepants
References: [hypebae](https://hypebae.com/2019/7/nike-spongebob-squarepants-sneaker-collaboration-kyrie-5-patrick-squidward-sandy-mr-krabs) & [nike](https://www.nike.com/launch/t/kyrie-5-spongebob-squarepants/?country=US&locale=en_US&CP=EUNS_AFF_AWIN_CA_136348&awc=16331_1563904039_97485f15e307c5b2774f3a0b1ee6f2ff%2F)

[Nike's](https://www.trendhunter.com/trends/aqua-swoosh) [SpongeBob Squarepants](https://www.trendhunter.com/trends/spinnaker-spongebob-squarepants) collection is offering a nostalgic line that's sure to please 90s kids everywhere.

The new footwear collection is offering unique kicks to add to one's rotation, all of which were created in collaboration with Kyrie Irving, on the [NBA](https://www.trendhunter.com/trends/koolaid-and-nike) player's Kyrie 5 silhouette. The shoes feature the character's from the beloved series, including SpongeBob Squarepants, Patrick Star, Sandy Cheeks, Squidward Tentacles and Mr. Krabs. Each of the items drew inspiration from the charter it's designed after, offering unique motifs that true fans of the show will instantly recognize. For example, the Mr. Krabs iteration includes a sole that's lined with a dollar bill design.

The shoes will be available online from August 10th.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 78% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Nostalgic Cartoon Collaborations:** Collaborating with beloved 90s cartoons can create unique footwear with a niche fanbase.
- **Character-inspired Motifs:** Designing motifs based on characters can offer unique designs that fans of the show will recognize.
- **Limited Release Footwear Collections:** Creating limited release footwear can increase demand and exclusivity.

### Where This Applies

- **Fashion Retail:** Fashion retailers can collaborate with popular cartoons to create nostalgic and unique products for a niche market.
- **Entertainment Merchandise:** Entertainment merchandise companies can create footwear collections inspired by popular shows and characters to attract fans.
- **Sports Marketing:** Sports companies can collaborate with cartoon franchises to create exclusive and limited edition footwear collections for athletes and fans alike.

## Related on Trend Hunter

- [Vibrant Cartoon-Themed Footwear](https://www.trendhunter.com/trends/heydude-x-spongebob.md)
- [Fan-Favorite Cartoon Footwear](https://www.trendhunter.com/trends/spongebob-squarepants-crocs.md)
- [Cartoon-Inspired Shoes](https://www.trendhunter.com/trends/freizeit.md)
- [Cartoon Inspired Sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants.md)
- [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md)
- [Cartoon-Inspired Chunky Shoes](https://www.trendhunter.com/trends/the-925.md)
- [Cartoon Character Clogs](https://www.trendhunter.com/trends/spongebob-squarepants-x-crocs.md)
- [Character-Inspired Footwear](https://www.trendhunter.com/trends/crocs-squidward.md)
- [Expansive Cartoon Lifestyle Capsules](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection.md)