# Hyper-Local Font Campaigns Nike's Oslo Typeface Speaks to the City's Design Aesthetic By Ell Smith | Published 2018-03-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-oslo References: [psfk](https://www.psfk.com/2018/03/nike-oslo-oh-yeah-studio-typeface-local-identity.html) & [ohyeahstudio.no](http://www.ohyeahstudio.no/Nike-custom-typeface) [Nike's](https://www.trendhunter.com/trends/nike-running-the-corner) Oslo typeface celebrates the new store's opening in the Norwegian capital. The brand opted to use visuals to promote the new store's opening - a move that directly reflects the city's design-focused values. The [new font](https://www.trendhunter.com/trends/cheetos-other-hand-font) has been utilized in all the company's local promotional material, including billboards, posters, magazine spreads and more. Also included in the graphics, is the phrase "Your only limit is you” - which serves as inspiration for the entire campaign. The inspiration for this font was found by Hans Christian Øren, of Oh Yeah Studios, at the city's Bislett Stadium, as "the lines from the [running track](https://www.trendhunter.com/trends/run-as-one) laid the foundation for the whole style.” Image Credit: Oh Yeah Studios, Nike ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Hyper-local Typeface Campaigns:** Brands using city-specific fonts to create a sense of connection with local customers. - **Visual Promotion Strategies:** Companies utilizing visuals to promote new store openings and reflect local values. - **Innovative Font Design:** Designers finding inspiration for fonts in unexpected places to create unique brand identities. ### Industries Being Reshaped - **Retail:** Retailers using custom fonts and visual promotion strategies to connect with local customers and promote new store openings. - **Graphic Design:** Graphic designers incorporating local inspirations into fonts to create distinctive brand identities and innovative designs. - **Advertising:** Ad agencies using hyper-local font campaigns to create a sense of community and connection with target audiences. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md)