# Leather Sneaker Revivals Nike's New Collection Will Feature Redesigned Brand Favorites By Mishal Omar | Published 2016-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-new-collection References: [highsnobiety](http://www.highsnobiety.com/2016/08/29/nike-iridescent-pack-2016/) & [nike](http://www.nike.com/us/en_us/launch/c/2016-09/womens-nike-sportswear-iridescent-collection) [Nike's](https://www.trendhunter.com/trends/canvas-pack) new collection of shoes will offer a number of brand favorites with a redesigned, fresh look. Called the '[Iridescent' pack](https://www.trendhunter.com/trends/shox-tl-2), the shoes offered in the collection include the [Air Max 90](https://www.trendhunter.com/trends/air-max-90-1), the Air Force 1 '07, the Air Force 1 Hi and the Tennis Classic. Each of the shoes follow the same color scheme, with a predominantly white backdrop that has subtle, multi-hued details. The shoes are made from white leather and have a fresh look that is both elegant and fashion-forward. Although they are targeted at women, they will likely find interest among male consumers as well. Nike's new collection offers a minimal and sophisticated interpretation of the brand's classic shoes, allowing for the company to reach more consumers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 81% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Leather Sneaker Revivals:** The growing trend of reviving classic leather sneakers offers opportunities for brands to refresh their existing product lines. - **Iridescent Colorways:** The use of iridescent colors in shoe collections provides a unique and eye-catching design element for new product lines. - **Gender-neutral Product Offerings:** Offering products that are marketed towards a specific gender while still being appealing to consumers of all genders is a trend that could lead to disruptive innovation in the shoe industry. ### Industries Being Reshaped - **Athletic Footwear:** The athletic shoe industry can use the growing trend of leather sneaker revivals to attract both new and returning customers. - **Fashion:** The use of leather and iridescent colors in shoe design can appeal to the fashion industry and offer new opportunities to create unique clothing lines. - **Marketing and Advertising:** The trend of gender-neutral product offerings requires a shift in marketing and advertising approach, creating opportunities for disruptive innovation for businesses in this industry. ## Related on Trend Hunter - [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md) - [Silver Accent Sneakers](https://www.trendhunter.com/trends/summit-whitemetallic-silver.md) - [Impact-Absorption Leather Sneakers](https://www.trendhunter.com/trends/shox-sneaker.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Iridescent Summer-Ready Sneakers](https://www.trendhunter.com/trends/shox-tl-2.md) - [Retro Perforated Leather Sneakers](https://www.trendhunter.com/trends/cortez-sneaker-model.md) - [Retro Translucent Lifestyle Sneakers](https://www.trendhunter.com/trends/invisible-woman-20.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md)