# Funky Fresh Footwear Nike's New Air Max Light Shows Golden Lining Of Style By Andrew Robichaud | Published 2009-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-new-air-max-light References: [highsnobiety](http://www.highsnobiety.com/news/2009/05/27/nike-air-max-light-whitemetallic-goldblack/) & [sneakersnstuff](http://www.sneakersnstuff.com/system/search/product.asp?id=10949) Simple. Funky. Fresh. Pretty standard [Nike](https://www.trendhunter.com/trends/university-gold-2) protocol, I might say (for some models, minus the simple part). Nike's new Air Max Lights stick to old school Nike styles with a hip play on the gold, black, and white canvas featuring the classic NIKE [AIR](https://www.trendhunter.com/trends/sunset-colorway) (plus the swoosh) on the back of the shoe (don't forget the air bubble pockets on each side...sweet). With the [SBs](https://www.trendhunter.com/trends/1906l-3) taking over left and right, faithful Nike supporters need to step back into the Air Max flavour of the good old days. These funky fresh kicks are genuine and true Nikes. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 48% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Retro-style Footwear:** Opportunity for brands to create footwear designs that harken back to old school styles with a modern, funky twist. - **Gold and Black Color Palette:** Potential for brands to incorporate gold and black color schemes into their footwear designs to create a stylish and eye-catching aesthetic. - **Nostalgic Fashion:** Growing demand for fashion items that evoke nostalgia and bring back memories of the past, presenting an opportunity to market retro-inspired footwear. ### Who This Affects Most - **Sportswear and Sneaker Brands:** Sports brands such as Nike can leverage the trend for retro-style footwear to attract consumers who appreciate both old school designs and modern comfort. - **Fashion Retail:** Retailers in the fashion industry can capitalize on the demand for nostalgic fashion by stocking and promoting retro-style footwear. - **Streetwear and Urban Fashion:** Opportunity for streetwear and urban fashion brands to incorporate retro-style sneakers with gold and black accents into their collections, appealing to style-conscious consumers. ## Related on Trend Hunter - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [High-Tech Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8.md) - [Futuristic Layered Sneaker Models](https://www.trendhunter.com/trends/air-max-portal.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md)