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# Logo-Centric Sneaker Designs
Nike's Just Do It is the Main Design Element of Its New Footwear Pack

By Kalin Ned | Published 2018-07-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-just-do-it
References: [xtreme.pt](https://www.xtreme.pt/produtos/nike)

[Nike's](https://www.trendhunter.com/trends/why-do-it) Just Do It slogan is globally accepted as a phrase of motivation and a staple of active sport spirit. Moreover, the saying has been embedded so much into the label's existence that it has become inseparable from Nike's identity. As a result, the footwear brand pays tribute to its iconic tag with a duo pack release of casual footwear models that outline its origin and identity.

Nike's Just Do It slogan is the kernel of the silhouette design of the new Nike [Air Force 1](https://www.trendhunter.com/trends/canvas-pack) and Nike [Air Max 1](https://www.trendhunter.com/trends/valentines-day-2025-sneakers) models. Available in orange and white colorways, the casual footwear is sleek, vibrant and eye-catching. Nike's Just Do It and its logo skillfully accentuates the design of the piece.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 26% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Logo-centric Design:** Opportunity for brands to incorporate their iconic slogans or logos as prominent design elements in their products.
- **Tribute to Brand Identity:** Trend where brands release products that pay homage to their iconic slogans or logos, reinforcing their brand identity.
- **Sleek and Vibrant Design:** Demand for casual footwear with eye-catching design elements using bold colors and sleek silhouettes.

### Sectors Adopting This

- **Footwear:** Opportunity for footwear brands to create unique and stylish designs that incorporate their iconic slogans or logos.
- **Fashion:** Brands can explore incorporating their iconic slogans or logos into various fashion products, such as clothing and accessories.
- **Marketing and Advertising:** Opportunity for marketers and advertisers to leverage iconic slogans or logos in product designs to enhance brand recognition and storytelling.

## Related on Trend Hunter

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- [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md)
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- [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md)
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- [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md)
