# Commemorative Sport Shoe Keyrings Nike's Hidden Messages Pack Arrives with Mini Air Max 95s By Ell Smith | Published 2020-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-hidden-messages References: [hypebae](https://hypebae.com/2020/8/nike-air-max-95-mini-keychain-bait-hidden-message-kokie-sneakers-accessories-giveaway) & [baitme.jp](https://baitme.jp/) [Nike's](https://www.trendhunter.com/trends/air-cushioning) Hidden Messages pack were designed in celebration of the 2020 Olympics, and its host, Japan and while the games have been postponed, consumers are still able to get their hands on the Nike x BAIT collaboration. One of the biggest highlights form this line arrives in the form of a miniature [Air Max 95](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon), which boasts a tiny silhouette that can be placed on a keychain. This mini shoe arrives in multiple colorways that serve as permanent momentos from the Olympic Games. Each consumer that purchases one of the shoes from the Hidden Messages pack will receive the adorable shoe collectable from the brand, offering a more incentivized purchase that's sure to appeal to collectors. Image Credit: Bait ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Collectable Shoes:** The trend of creating miniature collectable shoes offers a new opportunity for companies to create limited edition souvenirs for customers. - **Branded Keychains:** The rise of branded keychains presents an opportunity for companies to offer unique and functional merchandise that customers can use every day. - **Limited Edition Collaborations:** The trend of limited edition collaborations allows for companies to team up with other brands and leverage their combined fanbase for increased sales and exposure. ### Sectors Adopting This - **Sports Apparel:** The Sports Apparel industry could capitalize on the trend of creating miniature collectable shoes for merchandising purposes and building customer loyalty. - **Souvenirs and Memorabilia:** The Souvenirs and Memorabilia industry could benefit from the trend of branded keychains to offer functional and unique products for customers visiting and touring different locations. - **Fashion Collaborations:** The Fashion industry is poised to leverage the trend of limited edition collaborations with other brands to create unique, high-end products that cater to a unique audience. ## Related on Trend Hunter - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Building Block-Inspired Sneakers](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Chunky Olympic-Ready Sneakers](https://www.trendhunter.com/trends/olympic-colorway.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md) - [Logo-Shaped Sportswear Pillows](https://www.trendhunter.com/trends/nike-birthday-pillow-gift-box.md)