# Cozy Fleece Sweaters Nike's Cozy Fleece Sweaters Arrive in Three Colorways By Ell Smith | Published 2020-12-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-cozy-fleece References: [hypebae](https://hypebae.com/2020/12/nike-sportswear-womens-swoosh-shearling-fleece-jacket-outerwear-pink-white-orange-colorways-price-where-to-buy) & [nike](https://www.nike.com/nl/en/t/sportswear-swoosh-womens-jacket-FkkGcj/CU6639-564?cp=76060516106_aff_%7C9ieob0c66Uo%7C&ranMID=41134&ranEAID=9ieob0c66Uo&ranSiteID=9ieob0c66Uo-_bZ0SGCEVJVgTvjVy67Chw) [Nike's](https://www.trendhunter.com/trends/nike-acg-wolf-tree-polartec-fleece) cozy fleece sweaters have arrived just in time for the temperatures to drop. This winter most consumers are staying inside more than usual, making now a better time than ever to invest in comfortable winterwear. Nike's seasonal drop arrives at the perfect time, with this sweater serving as a standout piece. The cozy fleece is a zip-up arriving in multiple color iterations. Those looking to make a statement may be drawn to the fuchsia colorway, while the more subtle consumer may be drawn to the white hue. What's more is this sweater features a [large Nike Swoosh](https://www.trendhunter.com/trends/nike-life-fullzip-unlined-jacket) across the front and back, offering a branded aesthetic. These sweaters also feature a unique keychain zipper. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 8% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Comfortable Winterwear:** The demand for comfortable winterwear is on the rise, presenting an opportunity for disruptive innovations in the fashion industry. - **Branded Aesthetics:** Consumers are increasingly interested in clothing items with prominent brand logos, creating an opportunity for disruptive innovations in branding and marketing. - **Unique Zipper Designs:** There is a growing market for clothing items with unique zipper designs, suggesting an opportunity for disruptive innovations in garment fastening technology. ### Where This Applies - **Fashion:** The fashion industry can explore new ways to create comfortable and stylish winterwear that meets the growing demand. - **Branding and Marketing:** Companies specializing in branding and marketing can help businesses capitalize on the trend of prominent brand logos in clothing. - **Garment Manufacturing:** Garment manufacturers can develop innovative zipper designs that enhance the functionality and aesthetic appeal of clothing items. ## Related on Trend Hunter - [Retro 90s Climber Fleeces](https://www.trendhunter.com/trends/nike-acg-wolf-tree-polartec-fleece.md) - [Fuzzy Plush Clog Footwear](https://www.trendhunter.com/trends/nike-calm-mule.md) - [Colorful Collaborative Jersey Sets](https://www.trendhunter.com/trends/tech-fleece-suits.md) - [Off-Grid Urbanite Fleece Garments](https://www.trendhunter.com/trends/nike-boreas.md) - [Fuzzy Blue Sneakers](https://www.trendhunter.com/trends/dunk-low-abominable-snowman.md) - [Collaborative Fleece Collection](https://www.trendhunter.com/trends/uniqlo-and-needles.md) - [Fuzzy Winter-Themed Sneakers](https://www.trendhunter.com/trends/abominable-snowman-dunk-low.md) - [Pink Fuzzy Slip-On Loafers](https://www.trendhunter.com/trends/calm-mule-1.md) - [Sports Brand Workwear Jackets](https://www.trendhunter.com/trends/nike-life-fullzip-unlined-jacket.md)