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# Pastel Pink Sides
Nike's Benassi Slides Now Arrive in 'Barely Rose'

By Ell Smith | Published 2020-11-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-benassi-slides
References: [hypebae](https://hypebae.com/2020/11/nike-womens-benassi-jdi-slides-slippers-pastel-pink-white-price-where-to-buy) & [nike](https://www.nike.com/nl/en/t/benassi-jdi-slide-f201ss/343881-112?cp=76060516106_aff_|9ieob0c66Uo|&ranMID=41134&ranEAID=9ieob0c66Uo&ranSiteID=9ieob0c66Uo-lmOo5HStKRy000c9B6KXfQ)

[Nike's](https://www.trendhunter.com/trends/blue-force) Benassi slides now arrive in a [pastel pink colorway](https://www.trendhunter.com/trends/atmosphere-colorway), offering a pop of color for those looking to brighten an outfit. Although winter is approaching, many are looking to spend the season indoors due to increasing COVID-19 restrictions. Nike's latest colorway release makes time spent indoors a little less dreary, with a sunny new color dubbed 'Barely Rose.'

The new release maintains the classic and comfortable silhouette of a [Nike slide](https://www.trendhunter.com/trends/offcourt-slides-1), with the added benefit of the subtle pink look. The front strap is embossed with the sportswear label's logo, while the sole arrives in a crisp white colorway to compliment the cozy footbed. The shoes retail for approximately approximately $33 USD through select retailers.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 20% | Activity: 7% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Pastel Pink Fashion:** There is an opportunity to incorporate pastel pink into other fashion items such as hoodies, joggers and shirts
- **Indoor Footwear:** As people spend more time indoors, there is an opportunity to create more comfortable indoor footwear options to match the demand
- **Branded Slides:** There is an opportunity to create more branded slides with embossed logos to elevate the appeal of a basic slide

### Who This Affects Most

- **Athletic Footwear:** The athletic footwear industry can capitalize on the trend of indoor footwear by creating more comfortable and stylish options for customers
- **Fashion Retail:** Fashion retailers can incorporate pastel pink into their clothing and accessories to match the trend and demand in the market
- **Branding and Marketing:** Marketing agencies can explore creating innovative and distinctive branding and marketing campaigns for slides and other basic footwear items to increase customer engagement and sales

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- [Women's Sportswear Flip Flops](https://www.trendhunter.com/trends/nike-calm-flip-flops.md)
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- [Pink Gradient Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder-1.md)
