# Sports Culture Documentaries The Nike 'American Made' Video is a High-Octane Campaign By Jordan M | Published 2011-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-american-made-video References: [overhours](http://www.overhours.com/?p=5632) & [nike](http://www.nike.com/nikeos/p/nike/language_select/) This [Nike](https://www.trendhunter.com/trends/awaken-your-madness) American Made video is the first public footage of the upcoming four-part Nike documentary. The film will star Swedish [NBA](https://www.trendhunter.com/trends/draftkings-artist-series) player Jonas Jerebko and will also feature one of Sweden’s most famous urban music artists, Adam Tensta. At its core, this Nike ‘American Made’ video is symbolic of the company's continued commitment to push the boundaries of marketing by blurring the line between company and cultural force. For those eagerly awaiting the release of what promises to be an expertly crafted insight into Swedish athletic culture, this trailer will undoubtedly be tantalizing. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sports Culture Documentaries:** Opportunity for brands to create immersive documentaries that explore the intersection of sports and culture to engage audiences. - **Branding and Cultural Integration:** Brands can push the boundaries of marketing by blurring the lines between company and cultural force, connecting with consumers on a deeper level. - **Collaborative Marketing:** Collaborations between sports brands, athletes, and cultural figures can create powerful marketing campaigns with broad appeal. ### Where This Applies - **Sportswear:** Sportswear companies can leverage sports culture documentaries as a means to strengthen their brand image and connect with consumers. - **Film and Entertainment:** Film and entertainment industries can explore partnerships with sports brands to produce captivating documentaries that resonate with audiences. - **Music:** Musicians and artists can collaborate with sports brands to create unique multimedia projects that blend sports, music, and culture. ## Related on Trend Hunter - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Heritage-Driven Boot Campaigns](https://www.trendhunter.com/trends/red-wing-made-the-hard-way.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Story-Driven Sneaker Launches](https://www.trendhunter.com/trends/while-you-were-sleeping.md)