# Crystal-Encrusted Running Shoes Nike's Air VaporMax Flyknit 2.0 Arrives in a Sparkling Colorway By Amy Duong | Published 2019-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nikes-air-vapormax References: [hypebeast](https://hypebeast.com/2019/3/nike-swarovski-vapormax-2-0) & [nike](https://www.nike.com/) [Nike's](https://www.trendhunter.com/trends/alphafly-3-sneaker) Air Vapormax Flyknit 2.0 sneakers arrive in a new iteration that can't be missed due to the colorway and sparkling detail. The running shoe has a plethora of colorway and collaborative versions, but the newest spotlights a Volt colorway, adorning vibrant neon hits throughout the uppers. The foundation is highlighted by the signature translucent bubble sole unit and the neon uppers are contrasted by a white Swoosh as the branding accent. Notably, the new sneakers boast a shimmering detail when it hits the light as there are 1,000 dual-finish [Swarovski](https://www.trendhunter.com/trends/air-max-plus-moonlight) crystals embroidered into the uppers by hand. This gives the entire shoe a sparkling visual effect and adds a sense of luxurious elements to the entire piece. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Crystal-encrusted Sneakers:** Opportunity for luxury fashion brands to incorporate shimmering details and Swarovski crystals into their footwear designs. - **Vibrant Neon Colorways:** Potential for athletic shoe brands to experiment with bold and eye-catching neon colors to attract a younger, fashion-forward consumer base. - **Collaborative Sneaker Editions:** Opportunity for sneaker brands to collaborate with designers or celebrities and create limited-edition, highly sought-after footwear collections. ### Industries Being Reshaped - **Luxury Fashion:** High-end fashion brands can explore incorporating crystal-encrusted details into their shoe collections to create visually stunning and luxurious products. - **Athletic Footwear:** Athletic shoe brands can capitalize on the popularity of vibrant neon colors to create unique and attention-grabbing sneakers for the sports and fashion markets. - **Sneaker and Streetwear:** Collaborative sneaker editions offer a disruptive opportunity for sneaker brands and designers to create exclusive and limited-edition products that drive hype and demand from sneaker enthusiasts and collectors. ## Related on Trend Hunter - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Chromatic Overlaid Sleek Sneakers](https://www.trendhunter.com/trends/metallic-pewter.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Bolding Layered Breathable Runners](https://www.trendhunter.com/trends/vomero-5-3.md)