# Retail-Branded Metaverse Spaces Nike Reveals Details About New NIKELAND 3D Space on Roblox By Niko Pajkovic | Published 2021-11-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nikeland-3d References: [hypebeast](https://hypebeast.com/2021/11/nike-nikeland-roblox-3d-space-info) & [news.nike](https://news.nike.com/news/five-things-to-know-roblox) After filing new trademarks to release branded digital-only sneakers, Nike has officially revealed details regarding NIKELAND 3D, confirming its expansion into the metaverse. The new virtual space will be open on Roblox, a popular metaverse gaming platform. According to the company, NIKELAND 3D will feature a digital version of Nike's headquarters and arenas, where users can play a series of mini-games such as tag, the floor is lava, and dodgeball. In addition, creators will be able to build their own mini-games on the platform using virtual sports materials. Other notable details revealed about the new metaverse space include IRL movement capabilities that will allow users to execute in-game moves via real-life gestures. Nike also confirmed that it will be implementing digital showrooms where users can try on Nike apparel. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 99% | Activity: 99% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Branded Metaverse Spaces:** Companies can create branded virtual spaces with unique products and experiences for consumers. - **Virtual Showrooms:** Virtual showrooms can replace traditional in-store experiences, offering convenience and opportunities for personalization. - **Interactive Gaming:** Brands can engage with consumers through interactive games, creating memorable and exciting experiences. ### Who This Affects Most - **Sports Apparel:** Sports apparel brands can offer immersive experiences and personalized product recommendations through virtual showrooms and interactive gaming. - **Gaming:** Gaming companies can partner with brands to create unique branded metaverse spaces and offer in-game virtual products. - **Retail:** Retailers can adapt to changing consumer behavior by creating virtual shopping experiences that offer convenience and personalization. ## Related on Trend Hunter - [Virtual Sportswear Ambassadors](https://www.trendhunter.com/trends/branded-digital-avatars.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Metaverse Retail Games](https://www.trendhunter.com/trends/the-sneakerheadz-society.md) - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Branded Virtual Playgrounds](https://www.trendhunter.com/trends/samsung-space-tycoon.md) - [Arcade-Style Metaverse Games](https://www.trendhunter.com/trends/king-of-the-game.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md)